The case for influencers - Arron Shepherd
Uncensored CMO16 Des 2019

The case for influencers - Arron Shepherd

Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.

In this episode

  • Arron’s entrepreneurial roots and creating something out of nothing
  • The fear of not trying is much greater than the fear of failure
  • Why more people should realise how hard being an entrepreneur is
  • How they generated 2,000 responses from a £10 investment in their first influencer
  • What you do when 80% of influencer campaigns don’t work
  • Why Arron loves the procurement department and he proves the return on investment of an influencer campaign
  • The benefit of having no experience in your sector
  • The importance of recruiting talent without experience
  • How an influencer campaign can make your TV campaign more impactful
  • How Content & Collaboration are the key to any campaign including B2B
  • Arron’s vision to build the world’s largest creative agency
  • Arron reveals his secret new diet


Follow me:

Contact me:

Arron Shepherd

Episoder(263)

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Mar 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Mar 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Feb 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Feb 32min

Why Marketers Don’t Make the Boardroom - Thomas Barta

Why Marketers Don’t Make the Boardroom - Thomas Barta

Thomas Barta is one of the world’s leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, ...

18 Feb 38min

How to win a Cannes Lion with Kory Marchisotto [Uncensored Renegades]

How to win a Cannes Lion with Kory Marchisotto [Uncensored Renegades]

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’...

16 Feb 20min

Syl Saller CBE on balancing life, leadership & making the right career moves

Syl Saller CBE on balancing life, leadership & making the right career moves

Syl Saller CBE is one of the most respected marketing leaders of her generation. Former Global Chief Marketing and Innovation Officer at Diageo, Syl helped lead a FTSE 10 business with more than 200 b...

11 Feb 47min

What is Marketing? With Kory Marchisotto [Uncensored Renegades]

What is Marketing? With Kory Marchisotto [Uncensored Renegades]

This is an episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify...

9 Feb 21min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik