New series: marketing in crisis
Uncensored CMO21 Apr 2020

New series: marketing in crisis

Welcome back everybody to the Uncensored CMO in rather different circumstances this time. So we were nicely underway with recording season 2 and we had interviews with Rory Sutherland, we had Mark Borkowski on there, Nils Leonard from Uncommon.

But you know what? It just didn't seem right to go out there with season 2 as planned when we're all in the middle of a crisis and our minds quite frankly or are elsewhere.

So what I thought I'd do instead was bring you some Covid-related catch-ups with industry leaders from different sectors. PR experts, CMOs running businesses with big P+Ls and thought leaders in the industry people like Orlando Wood, author of Lemon. I really want to hear their perspective on how should we be responding to this crisis?

What advice can they give us about how they are managing through what is unprecedented times with high level of uncertainty about what the future is going to hold?

So rather than give you the whole hour as I did in season 1 these are going to be tight 20-30 minute interviews with people that can offer their perspective advice.

Another thing you'll probably notice is a slightly different sound because we're recording from home, so bear with us this season. It might not be quite the rich experience that you're used to if you listened to season 1, but we'll be doing our very best and producer James will be working his considerable magic from his home office. And on the other side will bring you season 2.

Episoder(263)

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Scott Galloway vs Rory Sutherland - is the era of brand over?

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Who killed Duo? How Duolingo built a brand on entertainment

Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands.Fresh off their SXSW ...

23 Apr 202553min

Dan Ariely: the hidden forces that shape your customers' decisions

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In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can ...

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Rory Sutherland on why marketing is the answer to economic growth

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Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s bigge...

9 Apr 202551min

Prof G on AI eating itself, social media rage & the end of the CMO

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Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof...

2 Apr 202557min

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI...

31 Mar 202535min

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