New series: marketing in crisis
Uncensored CMO21 Apr 2020

New series: marketing in crisis

Welcome back everybody to the Uncensored CMO in rather different circumstances this time. So we were nicely underway with recording season 2 and we had interviews with Rory Sutherland, we had Mark Borkowski on there, Nils Leonard from Uncommon.

But you know what? It just didn't seem right to go out there with season 2 as planned when we're all in the middle of a crisis and our minds quite frankly or are elsewhere.

So what I thought I'd do instead was bring you some Covid-related catch-ups with industry leaders from different sectors. PR experts, CMOs running businesses with big P+Ls and thought leaders in the industry people like Orlando Wood, author of Lemon. I really want to hear their perspective on how should we be responding to this crisis?

What advice can they give us about how they are managing through what is unprecedented times with high level of uncertainty about what the future is going to hold?

So rather than give you the whole hour as I did in season 1 these are going to be tight 20-30 minute interviews with people that can offer their perspective advice.

Another thing you'll probably notice is a slightly different sound because we're recording from home, so bear with us this season. It might not be quite the rich experience that you're used to if you listened to season 1, but we'll be doing our very best and producer James will be working his considerable magic from his home office. And on the other side will bring you season 2.

Episoder(253)

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Ch...

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How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow

In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaign...

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Rory Sutherland on Jaguar: Madness or Marketing Genius?

Rory Sutherland on Jaguar: Madness or Marketing Genius?

The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherla...

9 Des 202442min

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challen...

4 Des 202457min

Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary

In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional adverti...

27 Nov 202457min

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speak...

20 Nov 202458min

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can al...

13 Nov 202455min

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestati...

6 Nov 20241h 4min

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