Achtung! How to create and sustain attention - Orlando Wood, System1
Uncensored CMO18 Okt 2020

Achtung! How to create and sustain attention - Orlando Wood, System1

Here's what we covered in this episode:

  • Who is Orlando and what is Lemon all about?
  • Have the insights in Lemon changed on the back of the Coronavirus crisis?
  • How emotion plays out in online video
  • Why emotion is imperative online when you only have 6 seconds to capture people's attention
  • Why you don't just need to be rational because your ads are targeted
  • Brands should be using online advertising not only for activation, but also for brand building
  • Examples of brands and ads doing this well
  • How advertising is similar to writing a novel and art
  • Why we've lost some humility in our advertising
  • What the vital ingredients are to make online advertising work effectively

Follow me:

Episoder(249)

How Salesforce built the world's most successful B2B brand - Colin Fleming

How Salesforce built the world's most successful B2B brand - Colin Fleming

One thing we don't talk enough about on the Uncensored CMO is B2B. Specifically, B2B companies that are investing in their brand. One such company is Salesforce, who are a true force in the B2B tech w...

25 Okt 202343min

The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith

The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith

Tash Courtenay Smith is a serial entrepreneur, renowned digital marketing expert, and best-selling author. Starting out as a journalist for the Daily Mail, Tash went on to found Talk to The Press, the...

18 Okt 20231h 2min

Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

The Gary Vee of Australia is back in the Uncensored CMO hot seat. That is, of course, everyone's favourite marketing professor, Mark Ritson. In this episode we talk about the best campaigns of the yea...

11 Okt 20231h 8min

How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO

How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO

Julia Goldin is the Global Chief Marketing and Product Officer for the world's no. 1 toy brand, LEGO. Prior to joining the LEGO Gin 2014, Julia was Global CMO at Revlon. She also had a 13-year career ...

4 Okt 202343min

The myths of marketing live with Tom Goodwin

The myths of marketing live with Tom Goodwin

Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this time with some thought provoking ...

27 Sep 202355min

TikTok sensation Rob Mayhew on turning his passion into a business

TikTok sensation Rob Mayhew on turning his passion into a business

For a very special edition of the podcast (episode 100!) I'm joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob's witty commentary on the industry ...

20 Sep 20231h 19min

The business of creativity - Sir John Hegarty

The business of creativity - Sir John Hegarty

Advertising legend Sir John Hegarty returns to the podcast to discuss why he created a course focused on the business of creativity. If you've listened to the podcast before you'll know how important ...

13 Sep 202355min

The extraordinary cost of being dull - Peter Field and Adam Morgan

The extraordinary cost of being dull - Peter Field and Adam Morgan

Marketing waste is one of the biggest issues facing our industry. So when marketing legends Peter Field and Adam Morgan reached out to me to talk about their new work on the impact of dull advertising...

6 Sep 202356min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengepodden-2
pengesnakk
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
liberal-halvtime
rss-politisk-preik
lederskap-nhhs-podkast-om-ledelse