Uncensored CMO9 Mai 2022

Tom Goodwin on the metaverse and other marketing nonsense

Tom Goodwin is an author of a quote you might just have heard of: "Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening."

He does other things too, like spending an immense amount of time on LinkedIn and writing some seriously impressive books - two of them in fact - Digital Darwinism 1 and 2 (out now in the UK).

What we covered in this episode:

From architecture to advertising
Coping with job rejection letters
Jon blags himself a job
The terrifying feeling of going solo
Being a Decathlete rather than sprinter
The importance of saying No
How the industry lost its way
Why customer service has been lost
The story behind THAT quote
Potential applications of the insight and its limitations
How we may be coming full circle
Why is better to leverage existing tech rather than gambling on new
The challenge of the Metaverse and how society will reject it
How technology should be making us more human not less
Technology as augmentation rather than replacement
Why nothing new has happened in the past 8 years
The power of Nowism vs Futurism
The biggest barriers to innovation inside larger corporate businesses
Where the next big innovations should be
The ‘in the office’ auto reply
Tom’s new book is out now

Links

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