Sex, driving and how to be a CMO - Marg Jobling, NatWest CMO
Uncensored CMO7 Jun 2022

Sex, driving and how to be a CMO - Marg Jobling, NatWest CMO

Margaret Jobling is the Group Chief Marketing Officer at NatWest. Margaret has spent the majority of her marketing career in FMCG, before to joining the utilities sector in 2014, as Director of Marketing at British Gas. At the beginning of 2016 she moved into a CMO role at Centrica, transforming the firm’s marketing capabilities across all regions. Then in 2020, joining NatWest as CMO.


In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica.


What we covered in this episode:

  • How Marg went from laser chemistry to marketing
  • Blagging her way through her first job in marketing
  • Capturing an emotional response in a rational way
  • How to look smart giving creative feedback to an agency
  • The ABC of assessing a piece of creative
  • Why marketers face a much more complex context today
  • How marketing is like sex and driving
  • Using the language of business in the Board room
  • Why marketers should focus on customers and commercials first
  • The two hats every CMO wears
  • Creating a culture where people can test and learn
  • Inverting the pyramid and supporting the marketing team
  • Why the store manager is king
  • The power of showcasing what has gone wrong
  • Marg’s hidden showreel of what went wrong
  • Jon’s best training talking about his biggest failures
  • Why Marg wouldn’t go back to fast moving consumer goods
  • The importance of a consistent customer experience
  • How service sector and FMCG differ
  • Defining what marketing is
  • The inspiration behind ‘tomorrow starts today’
  • Why procrastination is the largest barrier to your success
  • What NatWest is doing to protect the climate
  • How banks can finance a greener economy
  • Which technology we should be paying attention to
  • Why not even the tech giants know what the future holds
  • If it saves time, money or effort it will work
  • What being in the Top 100 CMO charts does for Marg
  • Leaving the world in a better state than we found it

Episoder(250)

Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA

Edward Pilkington is the Chief Marketing & Innovation Officer at Diageo North America, managing a portfolio of the biggest brands in the world, including Guinness, Johnnie Walker, Baileys, Smirnoff an...

31 Mai 202345min

How Google put humanity into technology - Nishma Robb, Google UK

How Google put humanity into technology - Nishma Robb, Google UK

Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital Garage, This is My YouTube, the G...

24 Mai 20231h 3min

How to really understand your audience - Yusuf Chuku, NBCUniversal

How to really understand your audience - Yusuf Chuku, NBCUniversal

Yusuf has worked across most flavors of planning and strategy making him one of the few genuine hybrid strategists. His experience spans a number of the world’s leading corporations including Microsof...

17 Mai 202336min

From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO

From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO

Today I'm joined by one of the most influential and successful CMOs on the planet, Fernando Machado, of legendary Burger King fame. He went on to work at Activision and now is CMO at NotCo.Fernando is...

10 Mai 202346min

Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe

Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe

Richard Warren has spent his career working in and growing agencies, but most recently has worked in house at one of the UK's largest banking group, Lloyds. In 2000 Richard founded DLKW as Director of...

3 Mai 202353min

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

From start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin

Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus into an impressive challenger brand with over 50k cu...

26 Apr 202349min

Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK

Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK

Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important and how to make a career of it. Jo's experience is...

19 Apr 202346min

Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett

Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett

Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, bran...

12 Apr 202343min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengepodden-2
pengesnakk
utbytte
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
liberal-halvtime
rss-politisk-preik
lederskap-nhhs-podkast-om-ledelse