Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach
Following on from the IPA EffWorks and WARC session on the Terrace Stage in Cannes, I speak to effectiveness legends, Les Binet, Grace Kite and Tom roach to outline the big shifts in advertising effec...
21 Jun 202324min
Managing the biggest beauty brand in the world - Lex Bradshaw-Zanger, L'Oreal CMO
Lex Bradshaw-Zanger is the Chief Marketing & Digital Officer for L’Oréal South Asia Pacific, Middle East & North Africa Region. Prior to this role, Lex was the CMO for the UK & Ireland, held roles in ...
14 Jun 202351min
A marketers guide to a squiggly career - Helen Tupper, Amazing If
Work is fundamentally important to the quality of our lives and we are surrounded by more change and choice than ever before. Our careers have become far less predictable and increasingly 'squiggly'. ...
7 Jun 202355min
Managing the worlds largest drinks brands (Guinness, Johnnie Walker, Smirnoff & more) - Ed Pilkington, CMO Diageo NA
Edward Pilkington is the Chief Marketing & Innovation Officer at Diageo North America, managing a portfolio of the biggest brands in the world, including Guinness, Johnnie Walker, Baileys, Smirnoff an...
31 Mai 202345min
How Google put humanity into technology - Nishma Robb, Google UK
Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google’s acclaimed projects and campaigns including Digital Garage, This is My YouTube, the G...
24 Mai 20231h 3min
How to really understand your audience - Yusuf Chuku, NBCUniversal
Yusuf has worked across most flavors of planning and strategy making him one of the few genuine hybrid strategists. His experience spans a number of the world’s leading corporations including Microsof...
17 Mai 202336min
From Mouldy Whoppers to Old Age Cows - Fernando Machado, NotCo CMO
Today I'm joined by one of the most influential and successful CMOs on the planet, Fernando Machado, of legendary Burger King fame. He went on to work at Activision and now is CMO at NotCo.Fernando is...
10 Mai 202346min
Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Richard Warren has spent his career working in and growing agencies, but most recently has worked in house at one of the UK's largest banking group, Lloyds. In 2000 Richard founded DLKW as Director of...
3 Mai 202353min
