Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp
Uncensored CMO6 Mar 2024

Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b acquisition, Michelle had the task of integrating their marketing into the wider Intuit team.

Intro

00:00 - Intro
00:48 - Starting out desigining sneakers
02:39 - From New Balance to Unilever
04:13 - Doing purpose work for Dove
05:15 - Michelle’s favourite work at Unilever
06:27 - From CPG to SaaS
09:29 - What is Mailchimp and why is it successful
11:06 - Staying close to the customer
13:26 - How to market to marketers
14:54 - Email is not dead
16:15 - Integrating an acquired company
20:40 - Performance vs brand marketing
25:16 - How AI will enhance creativity
29:20 - Mailchimp's distinctive assets
33:21 - How marketing influences the product
35:56 - How to market to marketers
38:35 - Obsessing about the 95% not in market
40:45 - Top CMO advice from Michelle

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(270)

Why brave creativity means business results according to GUT co-founder Anselmo Ramos

Why brave creativity means business results according to GUT co-founder Anselmo Ramos

Anselmo Ramos is one of the most respected creatives in advertising and the co-founder of GUT, the agency behind some of the world's most talked-about campaigns. Built on the belief that brave creativ...

17 Jun 1h 20min

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning arou...

10 Jun 59min

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

George Felix, CMO of Chili’s, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to vi...

3 Jun 1h 4min

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dange...

27 Mai 1h 4min

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad cho...

20 Mai 1h 3min

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this epis...

13 Mai 44min

Marketing lessons from 20 years at Google - Dan Taylor

Marketing lessons from 20 years at Google - Dan Taylor

Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companie...

6 Mai 48min

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

Zena Arnold, CMO of Sephora, joins us to break down how one of the world’s most influential beauty retailers continues to set the standard for brand, community, and culture.From standout branding to r...

29 Apr 43min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
okonomiamatorene
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
pengesnakk
rss-markedspuls-2
tid-er-penger-en-podcast-med-peter-warren
lederpodden
liberal-halvtime