From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Uncensored CMO10 Jul 2024

From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman

Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.

Timestamps

  • 00:00 - Intro
  • 00:48 - Celebrating Southampton FC
  • 03:12 - Ellie’s marketing background
  • 07:29 - Virgin Media campaign with Usain Bolt
  • 12:09 - Why Ellie moved to Formula 1
  • 15:12 - How Formula 1 owns the brand
  • 17:51 - The Drive to Survive partnership with Netflix
  • 25:59 - Moving to work for Manchester United
  • 29:51 - Goals for the CMO of Manchester United
  • 31:23 - When do people choose the club they support
  • 32:59 - What role does social media play for Manchester United
  • 35:01 - Dealing with scrutiny as a huge brand
  • 37:10 - How Manchester United work with huge sponsor deals
  • 41:39 - How do you do a great brand partnership
  • 47:59 - Ellie’s one peice of advice for marketers


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