Mark Bergen on Apple's Threat to the Online Ad Industry
Odd Lots3 Nov 2022

Mark Bergen on Apple's Threat to the Online Ad Industry

After years of basically printing money, the big online Internet behemoths are starting to stumble for various reasons. There's the macro slowdowns. New competition. And just basic threats to the way they do business. One major change has come from Apple, which has used its device dominance to curtail how apps can collect information on users, making targeting harder than it used to be. On this episode we speak to Bloomberg reporter Mark Bergen, the author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination, about the difficult challenges facing the industry.

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Episoder(1185)

Episode 16: Making Money When Everyone Else is Losing Theirs

Episode 16: Making Money When Everyone Else is Losing Theirs

Everybody knows by now that a handful of hedge funders made a fortune by betting against housing before the market crashed back in 2008. But, people who bought at the bottom, when everyone else was pa...

22 Feb 201622min

How a Rural Irish Farmer Became an Expert on the Euro Crisis

How a Rural Irish Farmer Became an Expert on the Euro Crisis

In theory, anyone with an internet connection can became an expert on just about anything from just about anywhere. In the latest edition of Odd Lots, we speak with Lorcan Roche Kelly, a cattle farmer...

16 Feb 201629min

Episode 14: The World’s Only Stand-Up Economist

Episode 14: The World’s Only Stand-Up Economist

On today’s episode, we’re taking the “dismal” out of the dismal science by interviewing Yoram Bauman, who bills himself as the world’s only stand-up economist. Join us for a Laffer curve-a-minute romp...

8 Feb 201624min

Episode 13: How a Professor Won Gambling on an Obscure Sport

Episode 13: How a Professor Won Gambling on an Obscure Sport

Episode 13: Everyone dreams of being able to win almost every time when gambling. Of course, whether it's blackjack, horse betting, poker or the stock market, it's really hard to consistently win. But...

1 Feb 201625min

Episode 12: How a Consultant Foresaw the 2015 Commodities Crash

Episode 12: How a Consultant Foresaw the 2015 Commodities Crash

On this episode, co-host Tracy Alloway is joined by Bloomberg Markets reporter Luke Kawa for a journey back in time. As the global elite mingle at the World Economic Forum's annual meeting in Davos, S...

25 Jan 201623min

Episode 11: How David Bowie Became a Financial Product

Episode 11: How David Bowie Became a Financial Product

When the world lost David Bowie this month, it lost one of modern music's undisputed geniuses. Less well-known is Bowie's contribution to the financial world. In this episode of Odd Lots, hosts Tracy ...

19 Jan 201633min

Episode 10: How the World Ended Up With a Boring Banana

Episode 10: How the World Ended Up With a Boring Banana

This week, we're taking on one of the most fragile commodities markets around. No, it's not oil (though we do get to that later in the program), it's the market for bananas. Dangerously reliant on a s...

11 Jan 201631min

Episode 9: The 2016 Predictions Episode

Episode 9: The 2016 Predictions Episode

(Bloomberg) -- It’s a new year and a new episode of Odd Lots. Co-hosts Joe Weisenthal and Tracy Alloway have re-stoked our proverbial holiday fire, refilled our wine glasses and are ready to continue ...

4 Jan 201622min

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