Celsius CEO Explains How They Win in Energy Drinks
Odd Lots7 Mar 2024

Celsius CEO Explains How They Win in Energy Drinks

Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.

See omnystudio.com/listener for privacy information.

Episoder(1185)

Introducing: Bloomberg This Weekend

Introducing: Bloomberg This Weekend

'Bloomberg This Weekend' features unique conversations on business, news, lifestyle and culture. Join David Gura, Christina Ruffini and Lisa Mateo Saturdays and Sundays for discussions with business l...

1 Mar 1min

James van Geelen on His Viral AI Doom Scenario

James van Geelen on His Viral AI Doom Scenario

Something very unusual happened in the market in the last week of February. It sold off, in part, thanks to an article on Substack. James van Geelen is the founder of Citrini Research, which published...

28 Feb 43min

The Scramble Is On for Businesses to Get Their Tariff Refund Checks

The Scramble Is On for Businesses to Get Their Tariff Refund Checks

Earlier this month, the Supreme Court ruled that Trump's "Liberation Day" tariffs were illegal. And now basically every importer who paid those tariffs will be rushing to get their refunds. But will b...

27 Feb 44min

How Insurance Costs Make NYC Construction So Expensive

How Insurance Costs Make NYC Construction So Expensive

It's hard to imagine New York City becoming significantly more affordable as long as it remains so expensive to build things. Whether we're talking about new housing or transportation, the city is a f...

26 Feb 47min

Alison Roman's Plan to Conquer the Tomato Sauce Market

Alison Roman's Plan to Conquer the Tomato Sauce Market

Alison Roman is a cult figure in the world of food media. She's written multiple hit cookbooks and several of her recipes have gone viral. And her newsletter is incredibly popular. Now, she's putting ...

23 Feb 53min

Jamee Moudud on the Intellectual Roots of Zohranomics

Jamee Moudud on the Intellectual Roots of Zohranomics

NYC Mayor Zohran Mamdani has certain ideas that make mainstream economists' head explode. Anything in the ballpark of rent control, specifically, is widely derided by defenders of the orthodoxy. But h...

21 Feb 55min

A16Z's David George on How Private and Public Markets Fused Into One

A16Z's David George on How Private and Public Markets Fused Into One

This year could be a big one for IPOs. From Anthropic to SpaceX to OpenAI, we could see some gigantic companies hit the public market. But of course, the big story is that big, thriving companies feel...

20 Feb 48min

Jared Sleeper on Which Software Companies Will Survive the "SaaSpocalypse"

Jared Sleeper on Which Software Companies Will Survive the "SaaSpocalypse"

The start of the year has been an absolutely brutal one for software companies. There’s a big fear that the rise of AI and advanced coding models will pull the rug out from this industry. But even bef...

19 Feb 49min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
pengesnakk
rss-pa-konto
rss-fa-makro
liberal-halvtime
boligbobla
rss-investering-gjort-enkelt