Advertising Attribution with Nathan Janos
Data Skeptic6 Jun 2014

Advertising Attribution with Nathan Janos

A conversation with Convertro's Nathan Janos about methodologies used to help advertisers understand the affect each of their marketing efforts (print, SEM, display, skywriting, etc.) contributes to their overall return.

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Episoder(601)

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8 Jan 201614min

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2015 Holiday Special

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Today's episode is a reading of Isaac Asimov's The Machine that Won the War. I can't think of a story that's more appropriate for Data Skeptic.

25 Des 201514min

Wikipedia Revision Scoring as a Service

Wikipedia Revision Scoring as a Service

In this interview with Aaron Halfaker of the Wikimedia Foundation, we discuss his research and career related to the study of Wikipedia. In his paper The Rise and Decline of an open Collaboration Com...

18 Des 201542min

[MINI] Term Frequency - Inverse Document Frequency

[MINI] Term Frequency - Inverse Document Frequency

Today's topic is term frequency inverse document frequency, which is a statistic for estimating the importance of words and phrases in a set of documents.

11 Des 201510min

The Hunt for Vulcan

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Early astronomers could see several of the planets with the naked eye. The invention of the telescope allowed for further understanding of our solar system. The work of Isaac Newton allowed later scie...

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[MINI] The Accuracy Paradox

[MINI] The Accuracy Paradox

Today's episode discusses the accuracy paradox. There are cases when one might prefer a less accurate model because it yields more predictive power or better captures the underlying causal factors des...

27 Nov 201517min

Neuroscience from a Data Scientist's Perspective

Neuroscience from a Data Scientist's Perspective

... or should this have been called data science from a neuroscientist's perspective? Either way, I'm sure you'll enjoy this discussion with Laurie Skelly. Laurie earned a PhD in Integrative Neuroscie...

20 Nov 201540min

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