S7 E25 Controlling overheads is vital – How to create the right culture from Day One with Jeremy Gray

There is never a time in a company's history when cost control can be relegated to the back burner, but for a startup company, keeping costs low is a vital necessity.

Felix Dennis English publisher, poet, spoken-word performer and philanthropist. The day you run out of money is the day your business closes. Time to break even will likely take longer than you thought There is always the unexpected Until then you will have a negative burn rate – money is going out of your bank account faster than it is going in. The smaller you can make this difference the longer you can keep going to overcome obstacles, modify your objectives and improve your business proposition. Set the right culture from day one rather than wait until you are facing a brick wall. Walmart – a winning strategy Control your expenses better than your competition. This is where you can always find the competitive advantage. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient. Make sure this is ingrained into your business Check your assumptions about what is needed. Colin’s story – Setting up his own investment company he believed he needed a prestigious office to attract wealthy clients. In fact, the opulent surrounding turned clients off. Do not allow others to convince you to spend money. It’s your dollar. Know your budget and stick to it. It’s too easy to convince yourself that the next addition will pay off eventually You may go out of business before eventually arrives. Consider how others may see your spending. Impact on potential clients The reaction of your employees Is it clear that spending is for the long-term benefit of the business? Focus spending on strengthening your company’s core competence Walk the talk Make sure that your actions reflect your spending strategy Avoid vanity projects

​Link to article with photo of Jeff Bezos starting out. There is no luxury there!

https://www.indiatoday.in/technology/features/story/jeff-bezos-delivered-books-in-his-car-when-he-started-amazon-now-he-is-retiring-as-ceo-1765399-2021-02-03

Tags: How to start a business, achieve start up success, burn rate, cash management, expense control, working capital, the successful entrepreneur, business common mistakes small business start-up; avoid these common mistakes of business, mistakes in business, IBGR.network, Jeremy Gray, Practical Solutions to Difficult Problems