Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian
Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
21 Okt 202037min
Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros
When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
7 Okt 202019min
How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises
Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
23 Sep 202029min
Mapping the Total Employee Journey, with Kristi Raines of Sonoco
For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
9 Sep 202023min
Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market
The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
26 Aug 202039min
When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments
When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
12 Aug 202021min
A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook
A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
29 Jul 202023min
How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot
Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
15 Jul 202022min
