How to Promote Audio Content on Social, with Delaney Simmons of WNYC

How to Promote Audio Content on Social, with Delaney Simmons of WNYC

How are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States. We talked about the futures of radio & podcasting, and how they're using social media to deliver their content. You can listen via iTunes, SoundCloud or keep reading for a summary of our conversation. Our tip of the week is to use Sponsored Geofilters on Snapchat when you're organising an event, and this week’s big shout goes out to Carlos E. Valdivia, a digital strategist at Show of Force. Questions for Delaney include: How are Radio Stations using Social Media and Just What are Audiograms? Which Social Channels are Most Important to WNYC and why? Where are you Experiencing the Highest Levels of Engagement? I've read about Audiograms; what's the Scoop? What Results Have you Seen From These Audiograms? You want to Drive People Back to the Full Audio Content; how can you Track this and how can you Calculate the ROI on Social Media in general? How can new Podcasters Attract Listeners While Moving Beyond Just the Sound? Should Platforms Like Facebook and Spotify be Hosting Podcasts? Which Apps or Social Technology Would you Recommend to Fellow Marketers? Which Social Brands Inspire you and why? Read the show notes article: http://linkhumans.com/podcast/radio-social-wnyc ‎ All podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowho

Episoder(312)

How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv

How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

2 Jun 202119min

Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group

Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://www.merckgroup.com (US) https://www.emdgroup.com Merck Group on LinkedIn: https://www.linkedin.com/company/merck-group/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

19 Mai 202123min

Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP

Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

5 Mai 202129min

What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend

What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Apr 202122min

Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy

Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Apr 202123min

Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation

Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation

It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

24 Mar 202120min

What Makes a Software Company a Great Place to Work? with Price Peacock of VMware

What Makes a Software Company a Great Place to Work? with Price Peacock of VMware

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

10 Mar 202140min

How a Tech Giant Does Employer Brand, with Mary Streetzel of Google

How a Tech Giant Does Employer Brand, with Mary Streetzel of Google

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

24 Feb 202128min

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