A Guide to Social Selling, with Tim Hughes

A Guide to Social Selling, with Tim Hughes

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work best? I'm thinking LinkedIn and Twitter perhaps? What do you think of other new channels such as Snapchat, which I think you're fairly active on as well, or Instagram even? For social selling on LinkedIn, would you say Sales Navigator is a must-have? What about Twitter, or any other apps or tools that you can't live without? In the book, you also talk about how to scale a social selling strategy across an organisation. Is employee advocacy part of social selling? Or vice versa, even? Is employee advocacy part of social selling, or is social selling part of employee advocacy? I interviewed Ed Terpening from Altimeter Group the other week. He said social selling is part of employee advocacy. The most shared or second-most shared type of content is about jobs - shouldn't it also be about fun stuff and interesting things? Can you give us examples of any organisations that inspire you in terms of social selling? Who's doing it right? Read the show-notes article: http://linkhumans.com/podcast/tim-hughes-social-selling Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Episoder(312)

Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics

Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics

We talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how recruitment sites are like dating apps. Nicole Parish is the Global Talent Attraction Manager at Qualtrics. Nicole Parish on LinkedIn: https://www.linkedin.com/in/nicoleparish1/ Qualtrics life: https://www.qualtrics.com/qualtrics-life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

26 Jan 202236min

How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens

How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens

We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization. Kristin McMillen is the VP of Employer Brand Marketing at Citizens. Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/ Citizens careers: https://jobs.citizensbank.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

4 Jan 202225min

How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price

How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price

The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention. Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price. Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-527498143/ T. Rowe Price careers: https://www.troweprice.com/corporate/us/en/careers/career-portal.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

16 Des 202125min

Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo

Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo

With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles. Briana Gosselin is an Employment Brand Manager at Sodexo. Briana Gosselin on LinkedIn: https://www.linkedin.com/in/brianagosselin/ Sodexo careers: https://us.sodexo.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

1 Des 202125min

How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track. Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow. Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/ Service Now careers: https://www.servicenow.com/careers.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

17 Nov 202128min

How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom

How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom

Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel. Katja Wohlwend is the Employer Branding Manager at Swisscom. Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/ Swisscom careers: https://www.swisscom.ch/en/about/career.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

3 Nov 202118min

How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization. Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Director for Internal Communications and Employer Branding at Oriflame Cosmetics. Elena Aylott on LinkedIn: https://www.linkedin.com/in/elenaaylott/ Jenny Andersson on LinkedIn: https://www.linkedin.com/in/jennyandersson/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

27 Okt 202135min

Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes

Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes

When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested. Neil Daly is the Global Employer Brand Lead at Baker Hughes. Neil Daly on Twitter: https://twitter.com/neilwdaly Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

6 Okt 202140min

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