The Chris Voss Show Podcast – Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

The Chris Voss Show Podcast – Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins https://amzn.to/3MrRlDU Named a "Top 10 Branding Book by Branding Journal," and a "Top 10 Marketing Book" by Inc. Magazine, this is the ultimate guide to naming your product or business. The completely revised second edition has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive--evokes something about your brand; is Memorable--makes an association with the familiar; uses Imagery--aids memory through evocative visuals; has Legs--lends itself to a theme for extended mileage; and is Emotional--moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged--looks like a typo; is a Copycat--similar to competitors' names; is Restrictive--limits future growth; is Annoying--seems forced and frustrates customers; is Tame--feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge--speaks only to insiders; and is Hard to pronounce--confuses and distances customers. This 50 percent-new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

Episoder(1999)

The Chris Voss Show Podcast – Tim Hughes, CEO of DLA Ignite & Book Author

The Chris Voss Show Podcast – Tim Hughes, CEO of DLA Ignite & Book Author

Tim Hughes, CEO of DLA Ignite & Book Author https://dlaignite.com/

6 Jul 202058min

The Chris Voss Show Podcast – #UNFIT: The Psychology of Donald Trump Documentary Review

The Chris Voss Show Podcast – #UNFIT: The Psychology of Donald Trump Documentary Review

#UNFIT: The Psychology of Donald Trump Documentary Review #UNFIT: The Psychology of Donald Trump : JULY 4TH WEEKEND SCREENING! from #UNFIT on Vimeo.

4 Jul 202049min

The Chris Voss Show Podcast – Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture By Joel Waldfogel

The Chris Voss Show Podcast – Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture By Joel Waldfogel

Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture By Joel Waldfogel

3 Jul 202059min

The Chris Voss Show Podcast – The Fire Is upon Us: James Baldwin, William F. Buckley Jr., and the Debate over Race in America by Nicholas Buccola

The Chris Voss Show Podcast – The Fire Is upon Us: James Baldwin, William F. Buckley Jr., and the Debate over Race in America by Nicholas Buccola

The Fire Is upon Us: James Baldwin, William F. Buckley Jr., and the Debate over Race in America by Nicholas Buccola Nicholasbuccola.com

1 Jul 20201h 11min

The Chris Voss Show Podcast – What You Need to Know About Voting–and Why by Kim Wehle

The Chris Voss Show Podcast – What You Need to Know About Voting–and Why by Kim Wehle

What You Need to Know About Voting--and Why by Kim Wehle Kimwehle.com A step-by-step guide to every American’s most fundamental right and civic duty - just in time for the 2020 presidential election. Nothing is more important to the health of a democracy than the right to vote. Yet less than half of eligible voters routinely show up to the polls. Part of the problem is that the basics of the process we use to choose our elected leaders remain shrouded in mystery for many Americans. In What You Need to Know About Voting - and Why, law professor and constitutional scholar Kimberly Wehle unravels that mystery, offering practical, useful advice on the mechanics of voting and an enlightening survey of its history and future. What is a primary? How does the electoral college work? Who gets to cast a ballot and why? Wehle answers these questions and more in a clear, engaging, and conversational tone. From where and how to register in the various states to how to change your registration when you move, this indispensable book outlines the necessary steps to take to become an active participant in the electoral process. For new voters, would-be voters, young people looking ahead to the next election, and those seeking citizenship, What You Need to Know About Voting - and Why is a timely and informative guide, providing the background you need in order to make informed choices that will shape our shared destiny for decades to come. Kimberly Wehle (pronounced "Whale-ee") is an author, lawyer, law professor, and on-air and off-air legal expert, analyst and commentator for CBS News. She has also appeared on MSNBC, CNN, BBC, NPR, and PBS. In addition, Wehle is a contributor for BBC World News, and a contributor for The Bulwark and The Hill. She has also written for the Baltimore Sun and LA Times. She is a former Assistant United States Attorney, Associate Independent Counsel in the Whitewater Investigation, and author of "How to Read The Constitution--and Why" and "What You Need to Know about the Right to Vote--and Why," which is forthcoming in June 2020, and "The Outsourced Constitution: How Public Power in Private Hands Erodes Democracy," by Cambridge University Press. For updates, you can follow her on Twitter @kim_wehle and like her on Facebook and on her Instagram.

30 Jun 202051min

The Chris Voss Show Podcast – Kimberley Johnson, Host of the “Start Me Up” Podcast, Author of “Peyton’s Choice” & “The Virgin Diaries.”

The Chris Voss Show Podcast – Kimberley Johnson, Host of the “Start Me Up” Podcast, Author of “Peyton’s Choice” & “The Virgin Diaries.”

Kimberley Johnson, Host of the "Start Me Up" Podcast, Author of "Peyton's Choice" & "The Virgin Diaries." https://www.patreon.com/startmeup

29 Jun 20201h 14min

The Chris Voss Show Podcast – Dr. Lawrence Chatters Motivational Speaker & Author

The Chris Voss Show Podcast – Dr. Lawrence Chatters Motivational Speaker & Author

Dr. Lawrence Chatters Motivational Speaker & Author Facebook.com/Drchatters

28 Jun 20201h 15min

The Chris Voss Show Podcast – Karina Brown, Utah Lt. Governor Candidate Democrat 2020

The Chris Voss Show Podcast – Karina Brown, Utah Lt. Governor Candidate Democrat 2020

Karina Brown, Utah Lt. Governor Candidate Democrat 2020 petersonforutah.com

25 Jun 202044min

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