The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

Richbrands.org

Show Notes
About The Guest(s):

Rich Kozak is the founder and CEO of Rich Brands. With 46 years of experience in defining, languaging, and launching brands, Rich is a mentor and guide to heart-centered professionals and entrepreneurs who are determined to make a higher level impact. He helps individuals and companies develop clarity in their branding and marketing strategies to create a consistent and strategic perception of their brand.

Summary:

Rich Kozak, founder and CEO of Rich Brands, joins Chris Voss on The Chris Voss Show to discuss the importance of branding and how to set your brand on fire. Rich emphasizes the need for clarity in branding and explains that a brand is not what you think it is, but what everyone else thinks it is. He shares the seven steps of impact-driven branding and highlights the significance of consistent and strategic branding. Rich also warns against the misconception that branding is just about design and emphasizes the importance of language that transfers energy and elevates your brand. He advises against relying solely on organic growth and explains the metrics to measure the success of your branding and marketing campaigns.

Key Takeaways:

Branding is the perception of your brand by others, not what you think it is.
Clarity is the missing piece in branding and is essential for making higher level impacts.
Branding is everything you do to create a consistent and strategic perception of your brand.
Language that transfers energy and uniqueness is crucial for a brand to come alive.
Qualified traffic, engagement ratio, and conversion ratio are important metrics to measure the success of your branding and marketing campaigns.
Quotes:

“Your brand is a perception, but it’s not your perception. It’s what everybody else thinks it is.” – Rich Kozak
“Branding is everything you can do to create a consistent perception that strategically moves your brand forward.” – Rich Kozak
“The clarity with which your brand speaks shapes its impact.” – Rich Kozak

Biography

Rich Kozak, CEO of RichBrands is rocket fuel for people who want their Brand to IMPACT others’ lives or the world. Rich is the sage voice of IMPACT-Driven Branding.

Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times.

His next book, IMPACT-Driven Branding–The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops.

Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of industries.

Episoder(1999)

The Chris Voss Show Podcast – The Gallery Assistant: A Novel by Kate Belli

The Chris Voss Show Podcast – The Gallery Assistant: A Novel by Kate Belli

The Gallery Assistant: A Novel by Kate Belli Katebelli.com https://www.amazon.com/Gallery-Assistant-Novel-Kate-Belli/dp/1668093650 “A haunting, razor-sharp mystery…With an unforgettable protagonist and a plot that spirals into ever-deeper layers of intrigue.” —Julie Clark, New York Times bestselling author of The Ghostwriter This twisty and sinister thriller follows a New York art gallery assistant reckoning with her past and now trapped in a web of deceit after an up-and-coming painter is murdered—perfect for fans of Katy Hays and Julia Bartz. November 2001: Chloe Harlow wakes up late, with hazy memories of the party the night before but no recollection of how she got back to her Brooklyn apartment. Ever since the terrifying and catastrophic terrorist attack, it seems she has been on a collision course with destruction. When she finally arrives at the exclusive Upper East Side art gallery where she works, she is immediately called into her boss’s office. A pair of NYPD detectives greet her, also very curious to know how her evening ended…because the host of the party, a rising painter and the gallery’s newest artist, is dead. Navigating both the sophisticated high-stakes art world and her personal life in burgeoning Williamsburg, Chloe struggles to piece together a complete picture of that lost night. As she digs deeper, inconsistencies emerge between what she remembers and what people tell her actually happened, and more questions are raised. Everything begins to feel like a conspiracy and maybe it is. Because Chloe is the only one who glimpses the secrets the murdered artist left behind, and the closer she gets to the truth…the more deadly it becomes. About the author Kate Belli writes historical mystery and contemporary thrillers. Fascinated by history from an early age, she earned a PhD in American art and has variously worked as an antiques appraiser, a museum curator and a college professor. Kate has lived all over, from Florence, Italy, to Brooklyn, New York, to the Deep South, to a cottage next to Monet’s gardens in Northern France. Today she lives and works in Central Pennsylvania with her husband and son. When not writing, Kate satisfies her wanderlust by traveling with her family as often as possible, touring museums and sampling local food. She is also an avid runner, having completed several marathons, and a yoga teacher. Kate loves hiking, camping, and cooking, and firmly believes red wine and strong coffee qualify as their own food groups.

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The Chris Voss Show Podcast – Night of the Phantom: Episode I by Carlos Manuel Reynosa

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The Chris Voss Show Podcast – The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark by Don Yaeger, Bernie Banks, Karen Cyphers

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21 Okt 202541min

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The Chris Voss Show Podcast – Discover Regpack: The Ultimate Onboarding and Payment Solution with Asaf Darash

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21 Okt 202534min

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The Chris Voss Show Podcast – Tales of a Traveler in Poetry and Prose by Brion K Hanks

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20 Okt 202517min

The Chris Voss Show Podcast – Your Total Disarming: Book One by Rev. Dr Oscar Bistonath

The Chris Voss Show Podcast – Your Total Disarming: Book One by Rev. Dr Oscar Bistonath

Your Total Disarming: Book One by REV Dr Oscar Bistonath Yourtotaldisarming.com https://www.amazon.com/Your-Total-Disarming-Book-One/dp/109805671X Dr. Oscar Bistonath offers a unique, qualified, and simplified version of meeting God and maintaining a continuous, close relationship with Him. He shares untold wealth as Senior Pastor for Generations for Christ Church, Chaplin, Live coach, Christian counselor, and Author. As a successful businessman and realtor for forty-three years, he is interested in mesmerizing others’ welfare, especially in their conquests of receiving Jesus Christ to splurge on heaven and essential spiritual foods. Dr. Bistonath articulates his unique gifting, enlightening, and winning others to know Christ, the Kingdom, the Afterlife, and Heaven. Forty-two years of active ministry and enjoying a variety of face-to-face interactions with people is a justified reason for “Your Total Disarming.” You will think YTD books are undoubtedly discussing, chatting with, and concerning you when reading and scrutinizing. They delve in-depth and deliver significant, intimate, applicable solutions for everyday life and how to enter heaven. They are comprehensive, stunning, and astounding books for life, healing your soul, and fostering a closer walk with God. Some humongous challenges, Spiritual, Intellectual, Moral, or Social, are pleasantly gratified. From a humble upbringing, my parents taught us never to esteem ourselves better than anyone and have an in-depth burning desire to help others. I was blessed as the Husband of one wife, Elizabeth Emily, for 53 years. As an icebreaker and for further identification, Dr. Bistonath often said his parents did not indicate his call name, Ronald Scott, in his Birth Certificate.

20 Okt 202524min

The Chris Voss Show Podcast – Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose by Joel Steele

The Chris Voss Show Podcast – Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose by Joel Steele

Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose by Joel Steele Bookjoelsteele.com https://www.amazon.com/Life-Switch-Experience-Discovering-Potential If an extraordinary life were passing you by, wouldn’t you want to know about it? All before turning twenty-five, Joel Steele had flirted with jail, bankruptcy, and death. But from those depths, he emerged not just to survive but to thrive. Joel chose a new path to find the highest levels of personal and professional fulfillment. Along the way, he obtained a meaningful life and even an NBA championship ring. In Life Switch, Joel narrates his raw and inspiring journey with unflinching honesty, revealing his secrets and strategies to unlocking your full potential, recognizing your passion, and discovering your true purpose in life. He’ll show you how to overcome setbacks and failures, turning your challenges into opportunities. Life Switch is a blueprint for personal transformation. Joel delves deep into the pivotal moments that shaped his life, offering relatable advice and actionable steps that you can take to flip your switch on to gain powerful access to the life you want. Joel proves we’re all pre-wired for success, and everything we need is already within us. His story is entertaining and thought-provoking while promising to save you time, money, and misery. Life Switch will rewire your thoughts and ignite a spark within you. Are you ready to take the first step toward an extraordinary life? It’s time to experience the power of living ON! About the author For over twenty years, Joel Steele has been an accomplished financial expert and co-owner of a leading financial firm. However, he would rather be known for being the best husband, father, and person he can be. Joel is passionate about sharing his life lessons and experiences to help others avoid learning them the hard way. He has helped thousands of individuals build their wealth and health. He is an author and speaker sharing messages from his unusual and interesting life journey that are part inspiring and part entertaining. Joel is part of the ownership group of the Grand Rapids Gold, the G-League affiliate of the 2023 NBA Champion Denver Nuggets. He also has a passion for fitness and nutrition. Joel is a former certified personal trainer and created a small chain of healthy fast-food restaurants in the early 2000s.

19 Okt 202547min

The Chris Voss Show Podcast – Computing Power Drives the Future by William Meisel

The Chris Voss Show Podcast – Computing Power Drives the Future by William Meisel

Computing Power Drives the Future by William Meisel https://www.amazon.com/Computing-Drives-Future-William-Meisel/dp/1088244149 Computing power has long grown at an exponential rate. That rapid advance has allowed digital systems to do more each year. Computer power crossed a major threshold when it made “Artificial Intelligence” driven by deep neural networks economically feasible. And huge investments are being made in ever-larger computer centers to support AI. This book challenges the assumptions behind those huge investments and explains why the generative AI that is making all the news is over-rated. Computer power crossing a threshold allowed deep neural nets to be practical, and they have indeed been used effectively for many limited applications. Meisel discusses the “next big thing” that exponential growth in computer processing speed will allow. The book provides a realistic description of what we can expect as computer power grows ever more quickly than most past innovations, with major impacts on society, the economy, and competition between countries.

18 Okt 202534min

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