The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level Richbrands.org Show Notes About The Guest(s): Rich Kozak is the founder and CEO of Rich Brands. With 46 years of experience in defining, languaging, and launching brands, Rich is a mentor and guide to heart-centered professionals and entrepreneurs who are determined to make a higher level impact. He helps individuals and companies develop clarity in their branding and marketing strategies to create a consistent and strategic perception of their brand. Summary: Rich Kozak, founder and CEO of Rich Brands, joins Chris Voss on The Chris Voss Show to discuss the importance of branding and how to set your brand on fire. Rich emphasizes the need for clarity in branding and explains that a brand is not what you think it is, but what everyone else thinks it is. He shares the seven steps of impact-driven branding and highlights the significance of consistent and strategic branding. Rich also warns against the misconception that branding is just about design and emphasizes the importance of language that transfers energy and elevates your brand. He advises against relying solely on organic growth and explains the metrics to measure the success of your branding and marketing campaigns. Key Takeaways: Branding is the perception of your brand by others, not what you think it is. Clarity is the missing piece in branding and is essential for making higher level impacts. Branding is everything you do to create a consistent and strategic perception of your brand. Language that transfers energy and uniqueness is crucial for a brand to come alive. Qualified traffic, engagement ratio, and conversion ratio are important metrics to measure the success of your branding and marketing campaigns. Quotes: "Your brand is a perception, but it's not your perception. It's what everybody else thinks it is." - Rich Kozak "Branding is everything you can do to create a consistent perception that strategically moves your brand forward." - Rich Kozak "The clarity with which your brand speaks shapes its impact." - Rich Kozak Biography Rich Kozak, CEO of RichBrands is rocket fuel for people who want their Brand to IMPACT others’ lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of industries.

Episoder(1999)

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Social Justice & Change with Devin D. Thorpe, Author & Utah Congressional Candidate 2020 Devinthorpe.com Amazon Link

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The Chris Voss Show Podcast – What You Need to Know About Voting–and Why by Kim Wehle

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What You Need to Know About Voting--and Why by Kim Wehle Kimwehle.com A step-by-step guide to every American’s most fundamental right and civic duty - just in time for the 2020 presidential election. Nothing is more important to the health of a democracy than the right to vote. Yet less than half of eligible voters routinely show up to the polls. Part of the problem is that the basics of the process we use to choose our elected leaders remain shrouded in mystery for many Americans. In What You Need to Know About Voting - and Why, law professor and constitutional scholar Kimberly Wehle unravels that mystery, offering practical, useful advice on the mechanics of voting and an enlightening survey of its history and future. What is a primary? How does the electoral college work? Who gets to cast a ballot and why? Wehle answers these questions and more in a clear, engaging, and conversational tone. From where and how to register in the various states to how to change your registration when you move, this indispensable book outlines the necessary steps to take to become an active participant in the electoral process. For new voters, would-be voters, young people looking ahead to the next election, and those seeking citizenship, What You Need to Know About Voting - and Why is a timely and informative guide, providing the background you need in order to make informed choices that will shape our shared destiny for decades to come. Kimberly Wehle (pronounced "Whale-ee") is an author, lawyer, law professor, and on-air and off-air legal expert, analyst and commentator for CBS News. She has also appeared on MSNBC, CNN, BBC, NPR, and PBS. In addition, Wehle is a contributor for BBC World News, and a contributor for The Bulwark and The Hill. She has also written for the Baltimore Sun and LA Times. She is a former Assistant United States Attorney, Associate Independent Counsel in the Whitewater Investigation, and author of "How to Read The Constitution--and Why" and "What You Need to Know about the Right to Vote--and Why," which is forthcoming in June 2020, and "The Outsourced Constitution: How Public Power in Private Hands Erodes Democracy," by Cambridge University Press. For updates, you can follow her on Twitter @kim_wehle and like her on Facebook and on her Instagram.

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Kimberley Johnson, Host of the "Start Me Up" Podcast, Author of "Peyton's Choice" & "The Virgin Diaries." https://www.patreon.com/startmeup

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