Inside the "He Gets Us" campaign

Inside the "He Gets Us" campaign

It was one of the most talked about ads in the most watched Super Bowl ever: the Jesus-centered campaign He Gets Us. Executive Jason Vanderground explains what the group’s goals are, clarifies where its funding comes from, and answers a key question: who really has the image problem… Christ, or Christians?

As this live stream took place, one of my viewers commented on the groups behind He Gets Us. Clearly I missed something huge, and I’m still kicking myself. I apologize for not being more diligent. Still, it reminds me how good it is to surround yourself with people smarter than you. That certainly came in handy today.

0:00-Intro/Chat
5:16-Political cartoon satirizes “He Gets Us”
7:16-Interview Pt. 1
41:07-”Second Language” He Gets Us ad
42:25-Interview Pt. 2
1:12:50-COVID policy update
1:16:12-Interview Pt. 3
1:29:47-I missed something huge.

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