Tech for Non-Techies22 Nov 2023

178. How Logitech grew profits 4x in 3 years

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make a radical change, and hired Bracken Darrell as its CEO.

Darrell changed the entire ethos of the company from an engineering led firm to a design led firm.

Darrell was Logitech CEO for 10 years. Under his leadership, Logitech expanded into more than 20 new product categories, more than doubled revenue, and achieved a 10x increase in market capitalization.

Listen to this episode to learn:

What Bracken Darrell did to turn around Logitech's fortunes
Where he cut spending and where he increased it
Which key hire helped him turn Logitech around
How design thinking changed the entire company from the inside

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Resources mentioned in this episode:

The Storied Future podcast: The CEO who's designing the future
Fast Company: Logitech Quadrupled Its Profits–With One Big Design Idea
CRM.org: How Logitech Designed a New Future for Themselves

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