187. What's wrong with Design Thinking?

187. What's wrong with Design Thinking?

The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times.

But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does.

She says that to invent a new product or launch a venture, a 5 step design process from a business book isn't enough.

Listen to this episode to learn:

  • Why the designer skill set is most like the CEO skill set
  • Why the Design Thinking process, as described in business books, isn't enough to understand what designers really do
  • How to balance competing demands: what to do when customers, investors, and sales teams all want different things

Join our January program & have your best year yet:

Design for Growth

Resources mentioned in this episode:

McKinsey: Are you asking enough from your design leaders?

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Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients
  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

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Episoder(302)

301. How to catch the next tech investment wave

301. How to catch the next tech investment wave

Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a ...

29 Apr 27min

300. 6 lessons from 6 years of Tech for Non-Techies

300. 6 lessons from 6 years of Tech for Non-Techies

Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this ...

22 Apr 23min

299. You don't have to know how to code to start a tech company with Sophia Matveeva

299. You don't have to know how to code to start a tech company with Sophia Matveeva

This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ev...

15 Apr 22min

298. Inside the gaming industry: what every business leader should know

298. Inside the gaming industry: what every business leader should know

The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-techn...

8 Apr 22min

297. The fundraising mistakes that haunt founders for years

297. The fundraising mistakes that haunt founders for years

Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this ep...

1 Apr 42min

296. What is coding, really? A non-techie's guide

296. What is coding, really? A non-techie's guide

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy...

25 Mar 20min

295. You are your biggest investor - think like one

295. You are your biggest investor - think like one

Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventures based on excitement rather than evidence — committing a...

18 Mar 12min

294. Product development is the new business literacy

294. Product development is the new business literacy

In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheaper—which means more bad bets are being made at higher speed...

11 Mar 18min

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