176 - OTC Hearing Aids: The 2% Conundrum. Key Insights and Implications of ASHA's Survey Findings with Dr. Janice Trent

176 - OTC Hearing Aids: The 2% Conundrum. Key Insights and Implications of ASHA's Survey Findings with Dr. Janice Trent

This week, host Andrew Bellavia sits down with Dr. Janice Trent, VP of Audiology Practice at the American Speech-Language Hearing Association (ASHA) to break down the findings of ASHA's survey on over-the-counter (OTC) hearing aids. They discuss the surprisingly low adoption rate, with only 2% of individuals interested in OTC hearing aids having purchased them in the past year. The conversation touches on various factors contributing to this trend, such as cost, lack of confidence in device effectiveness, and limited awareness among consumers. Dr. Trent also emphasizes the need for increased education and dispelling misconceptions about hearing aids.

Moreover, they discuss the changing landscape of hearing aid accessibility and how insurance benefits and lower-priced alternatives are altering the market dynamics. References: *OTC Hearing Aid Survey: https://www.asha.org/news/2023/over-the-counter-hearing-aids-otcs-1-year-later/ *ASHA OTC Toolkit: https://www.asha.org/aud/otc-hearing-aid-toolkit/

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Episoder(351)

335 - Holistic Hearing Care and the Tinnitus Patient

335 - Holistic Hearing Care and the Tinnitus Patient

Tinnitus care is no longer just about masking sound—it’s about treating the whole person.This week, Shari Eberts speaks with Dr. Maren Stropahl, Senior Director of Holistic Hearing Care and Head of Au...

12 Mar 24min

334 - ELEHEAR’s David Hogan Talks OTC Hearing Aids and the Future of Consumer Hearing Tech

334 - ELEHEAR’s David Hogan Talks OTC Hearing Aids and the Future of Consumer Hearing Tech

How are over-the-counter (OTC) hearing aids evolving as the market continues to develop? This week, host Bob Traynor speaks with David Hogan, Managing Director of ELEHEAR, about the growth of the OTC ...

9 Mar 34min

333 - World Hearing Day: A Global Effort to Improve Hearing Care

333 - World Hearing Day: A Global Effort to Improve Hearing Care

Every year, World Hearing Day brings global attention to one of the most common — and often overlooked — public health challenges: hearing loss.In this discussion, experts from the World Health Organi...

24 Feb 27min

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

What if the future of hearing technology doesn’t sit inside the ear at all? At CES 2026, one of the most important trends was the rapid rise of open-ear hearing devices — from smart hearing glasses an...

17 Feb 30min

331 - The Convergence of AI, Audio, and Hearing Devices

331 - The Convergence of AI, Audio, and Hearing Devices

What if advanced AI noise reduction could run efficiently on standard hearing device hardware?In this episode, Dave Kemp speaks with Aernout Arends of Absolute Audio Labs and Zengyi “Boltzmann” Li of ...

11 Feb 23min

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

What does Auracast actually feel like in a real-world performance? In this episode, Andrew Bellavia visits the Marriott Theatre near Chicago, where he was invited to personally experience Auracast dur...

9 Feb 12min

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

What makes tinnitus distressing for some people—but barely noticeable for others?In this in-depth conversation, clinical psychologist and tinnitus researcher Dr. Jennifer Gans explains why tinnitus is...

3 Feb 38min

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

What if hearing technology didn’t try to hide—but instead embraced visibility and style? In this conversation, Nick Morgan-Jones shares his personal journey with hearing loss and the stigma that kept ...

27 Jan 24min

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