Sandy Fershee: How design thinking is transforming Ford
Design Better3 Aug 2021

Sandy Fershee: How design thinking is transforming Ford

Show notes: https://designbetterpodcast.com/p/sandy-fershee The most innovative electric car announced in 2021 was not a Tesla, but a Ford. The new Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America for the past 30 years, is the culmination of thorough user research and fresh thinking on a familiar product. We were curious to learn how design and innovation are playing a role in Ford’s transformation, so we’re excited to bring Sandy Fershee, lab director at D-Ford Detroit, on to the show. Sandy talks about her role at D-Ford, and we also discuss the challenges of doing research and development in a large organization, how her team shares their design and innovation tools with the whole company, and how they approach design at the intersection of hardware and software. Bio Sandy Fershee leads a human-centered design team at At D-Ford Detroit, pushing the edge of Ford’s future strategies. They design new products, services, and ventures that customers love and drive business profitability. Prior to this role, Sandy was the global leader of Experience Design at Ford, transforming Ford’s ways of working through human-centered design and creating new possibilities for future customer and business value. Sandy was also Managing Director at the agency Punchcut, and Design Manager at Motorola. Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(268)

Creative Leadership Retreat: Paul Dichter

Creative Leadership Retreat: Paul Dichter

This episode kicks off a special series recorded live at our Creative Leadership Retreat in Sonoma, which we co-hosted with our friends at September Works in late September. We gathered 40 leaders fro...

4 Nov 1h

Maurice Cherry: Revision Path creator on why attention isn’t impact

Maurice Cherry: Revision Path creator on why attention isn’t impact

For eleven years, Maurice Cherry made a weekly podcast called Revision Path showcasing Black designers from around the world. He recorded more than 500 episodes with designers on six continents and bu...

28 Okt 51min

Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed

Tom Foley: How to pair typefaces and why the best brand fonts go unnoticed

Tom Foley didn’t set out to design typefaces. As a postgraduate student at Central Saint Martins in London, he was researching why Ireland, unlike Switzerland, the Netherlands, or Germany, never seeme...

21 Okt 40min

Kevin Flores: Find Your Inner Rebel

Kevin Flores: Find Your Inner Rebel

Kevin Flores has been part of the Design Better community for years — we first met him in 2017, while he was leading design at 23andMe, back when we were researching how design teams are structured fo...

14 Okt 39min

Randy Hunt: Notion and Etsy design leader on why the best design teams stay small

Randy Hunt: Notion and Etsy design leader on why the best design teams stay small

In graduate school, Randy Hunt poured his heart and soul into a poster for Milton Glaser’s class, a picture built entirely from hand lettering that read as an image from across the room and as words u...

7 Okt 40min

Matt Owens:  Athletics co-founder on keeping your creative fire lit

Matt Owens: Athletics co-founder on keeping your creative fire lit

When Aarron was fresh out of grad school, working at an agency outside Philadelphia, he and his coworkers used to crowd around a monitor to study volumeone.com. Most websites back then had a picture, ...

5 Okt 55min

Blaine Billingsley: OpenAI designer on the collaboration problem AI hasn't solved yet

Blaine Billingsley: OpenAI designer on the collaboration problem AI hasn't solved yet

Blaine Billingsley is a staff designer at OpenAI, and his path there was anything but a straight line. He studied music composition and comparative religion, played guitar in Texas for a living (he re...

23 Sep 28min

Mack Paul: Co-author of Miracle Road on designing places where innovation happens

Mack Paul: Co-author of Miracle Road on designing places where innovation happens

In the mid-1950s, North Carolina was one of the poorest states in the country. Its economy ran on tobacco, furniture, and textiles — all three in decline — and its universities were turning out talent...

17 Sep 44min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-skravla-gar
rss-pa-konto
utbytte
livet-pa-veien-med-jan-erik-larssen
lederpodden
pengepodden-2
finansredaksjonen
liberal-halvtime
rss-neste-generasjon-med-emilie-stordalen
stormkast-med-valebrokk-stordalen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
rss-markedspuls-2
morgenkaffen-med-finansavisen