Paula Scher: Pentagram legend on design, persuasion & embracing mistakes
Design Better25 Okt 2023

Paula Scher: Pentagram legend on design, persuasion & embracing mistakes

Aarron first met Paula Scher as a grad student in Philadelphia. He worked at the Temple University gallery and was hanging an exhibition of her posters when they first spoke about her work. He didn’t know at the time how significant her influence on graphic design was, but her work made an impression on him. Paula’s work and kinetic typography sits in the canon of graphic design history. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. She’s been a partner at Pentagram since 1991 where she has led the redesign of numerous major brands including Citi and Tiffany & Co. One other fun story from the show…we learn the real backstory behind the Citibank logo that Paula created, and the story isn’t the same one you’ll find if you Google it. This is the second episode of our series on design history, to be followed by interviews with legendary designers like Jonathan Hoefler, design curators like Paola Antonelli, and design historians like Barry Katz. After the interview, stay tuned for another special conversation with Heath Ceramics, which was founded by Edith Heath in the 1940s and played a major role in defining the mid-century modern aesthetic. Learn about the origins of Heath Ceramics and bring the history home with a special discount that we'll share at the end of the conversation. Heath Ceramics is one of our sponsors for this series on design history. Bring Heath home and take 15% off your online order using code “DesignBetter” between now and October 31st.Heath Ceramics is one of our sponsors for this series on design history. Bring Heath home and take 15% off your online order using code “DesignBetter” between now and October 31st. *** Visiting the links below is one of the best ways to support our show: Heath Ceramics: We love Heath Ceramics. They're the types of objects you pass on from generation to generation, the kind of gift you bring to a wedding, or the dishes that you'd want to put on a beautiful Thanksgiving table. You can support our show, bring Heath home and take 15% off your online order using code “DesignBetter” between now and October 31st: dbtr.co/heathceramics American Giant: Makers of the best hoodie on the planet, their clothing is American-made, ethically produced, and built to last. What more could you ask for? Save 20% off your first order with American Giant using our promo code DESIGNBETTER at checkout. dbtr.co/americangiant Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds 🤓 : https://methodicalcoffee.com (use code "designbetter" for 10% off of your order). Brain.fm: Music scientifically proven to increase focus. We use it to focus on important work, tap into our creativity, and wind down at night when we need to rest. As a Design Better subscriber, you can take 30% off of your subscription: https://www.brain.fm/designbetter Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com *** Help us make the show even better by taking a short survey: www.dbtr.co/survey If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(254)

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Fifteen years ago, Eric Ries handed a generation of founders a playbook. When Eli was in a Palo Alto-based startup accelerator in 2011, The Lean Startup felt like the only book anyone in that ecosyste...

22 Jul 0s

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

A few years ago, Ian Bogost wrote what he thought was a throwaway Atlantic piece about how electric vehicles would finally kill the manual transmission. It went off like a bomb — and the reaction told...

15 Jul 47min

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Years ago, two friends in Philadelphia — both designers, both obsessed with jazz — kept noticing the same notation on the back of their favorite records: “recorded by Van Gelder in Hackensack.” So one...

1 Jul 24min

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

Niyati Gupta describes her career as one long experiment — deliberately putting herself in uncomfortable, ambiguous situations and treating every move as a personal learning loop. That instinct took h...

25 Jun 44min

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Typography is often treated as a detail — the thing you finalize after the real design decisions are made. But for our next guest, it’s closer to the foundation everything else rests on. He’s spent tw...

17 Jun 23min

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

There’s something magical about the Vestaboard: it’s a physical, split-flap display connected to the internet that displays missives and useful information with a charm that we love. The Vestaboard in...

11 Jun 39min

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

When Tina Roth Eisenberg moved to New York in 1999 as a new designer, she kept asking herself the same question: where are my people? Eighteen years ago, she answered it by starting Creative Mornings—...

10 Jun 37min

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford likes to call himself a “fun Cassandra” — someone who, like the priestess in Greek mythology, sees trouble coming, but unlike her tries to make the warning as entertaining as possible. He’s ...

3 Jun 26min

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