Bonus: AI and the Creative Process

Generative AI is finding its way into the tools and processes that power creative work. Exciting? Terrifying? Maybe a little of both. Adobe has been not only shipping impressive generative AI tools and features, but thinking about the implications this new technology could have on creative careers. Adobe invited us to their offices in San Francisco for a conversation with a panel of leaders including Rachana Rele, Samantha Warren, Danielle Morimoto, and Laura Herman who shared how they and their teams are building and training AI models ethically while bringing innovation to the creative process. Find the transcript, show notes and more on our Substack: https://designbetterpodcast.com/p/bonus-ai-and-the-creative-process Panelists Rachana Rele, VP of Design, Generative AI, Emerging Products, & Adobe Ventures Rachana is at the forefront of shaping the future of design and technology. In her role, she leads the charge in harnessing the power of generative AI, and Adobe Firefly, to unlock creativity for creatives, communicators, and marketers. She serves as a product leader, shepherding incubations from zero to one and guiding emerging businesses like Adobe Stock to achieve scale. With a deep-seated passion for fostering world-class design teams, Rachana thrives on crafting experiences that resonate with customers and drive tangible value for businesses. Rachana holds both bachelor's and master's degrees in industrial engineering with a specialized focus on human-computer interaction. Her student-always mindset has led her to pursue an Executive MBA at Haas School of Business, UC Berkeley (class of 2025). Samantha Warren, Sr Design Director, Machine Intelligence and New Technologies Samantha is the Senior Design Director for MINT (Machine Intelligence and New Technologies), where we focus on Emerging projects, Adobe Firefly, and Artificial Intelligence across Adobe software. Samantha specializes in product strategy and user experience design. Her superpower is leading teams with vision while managing practical execution. Danielle Morimoto, Sr Design Manager, Adobe Firefly Danielle Morimoto a Sr. Design Manager for Generative AI with the Machine Intelligence and New Technologies team at Adobe. I’ve worked on a range of projects from initiatives supporting emerging artists ages 13 to 24 that are using creativity as a force for positive impact, to the next evolution of Creative Cloud on the web. I've helped define the most compelling experiences for development over the next 1–3 years by uncovering untapped potential and ultimately identifying how people could be using Adobe in the future. I’m an avid road cyclist, NBA Golden State Warriors fan and lover of ice cream. Laura Herman, Sr Research Manager, Adobe Firefly Laura Herman is the Head of AI Research at Adobe and a doctoral researcher at the University of Oxford’s Internet Institute. Laura’s academic research examines the impact of algorithmic curation on global visual cultures, taking an inclusive and international approach with a particular focus on the Global South. At Adobe, Laura leads the team that researches Generative AI for Creative Cloud. Previous technologies that she has worked on have been acknowledged as Apple’s “App of the Day” and as a Webby People’s Choice Award winner. Laura has previously held research positions at Intel, Harvard University, and Princeton University, from which she graduated with honors in Neuroscience & Psychology.