Bonus: AI and the Creative Process
Design Better4 Jun 2024

Bonus: AI and the Creative Process

Generative AI is finding its way into the tools and processes that power creative work. Exciting? Terrifying? Maybe a little of both. Adobe has been not only shipping impressive generative AI tools and features, but thinking about the implications this new technology could have on creative careers. Adobe invited us to their offices in San Francisco for a conversation with a panel of leaders including Rachana Rele, Samantha Warren, Danielle Morimoto, and Laura Herman who shared how they and their teams are building and training AI models ethically while bringing innovation to the creative process. Find the transcript, show notes and more on our Substack: https://designbetterpodcast.com/p/bonus-ai-and-the-creative-process Panelists Rachana Rele, VP of Design, Generative AI, Emerging Products, & Adobe Ventures Rachana is at the forefront of shaping the future of design and technology. In her role, she leads the charge in harnessing the power of generative AI, and Adobe Firefly, to unlock creativity for creatives, communicators, and marketers. She serves as a product leader, shepherding incubations from zero to one and guiding emerging businesses like Adobe Stock to achieve scale. With a deep-seated passion for fostering world-class design teams, Rachana thrives on crafting experiences that resonate with customers and drive tangible value for businesses. Rachana holds both bachelor's and master's degrees in industrial engineering with a specialized focus on human-computer interaction. Her student-always mindset has led her to pursue an Executive MBA at Haas School of Business, UC Berkeley (class of 2025). Samantha Warren, Sr Design Director, Machine Intelligence and New Technologies Samantha is the Senior Design Director for MINT (Machine Intelligence and New Technologies), where we focus on Emerging projects, Adobe Firefly, and Artificial Intelligence across Adobe software. Samantha specializes in product strategy and user experience design. Her superpower is leading teams with vision while managing practical execution. Danielle Morimoto, Sr Design Manager, Adobe Firefly Danielle Morimoto a Sr. Design Manager for Generative AI with the Machine Intelligence and New Technologies team at Adobe. I’ve worked on a range of projects from initiatives supporting emerging artists ages 13 to 24 that are using creativity as a force for positive impact, to the next evolution of Creative Cloud on the web. I've helped define the most compelling experiences for development over the next 1–3 years by uncovering untapped potential and ultimately identifying how people could be using Adobe in the future. I’m an avid road cyclist, NBA Golden State Warriors fan and lover of ice cream. Laura Herman, Sr Research Manager, Adobe Firefly Laura Herman is the Head of AI Research at Adobe and a doctoral researcher at the University of Oxford’s Internet Institute. Laura’s academic research examines the impact of algorithmic curation on global visual cultures, taking an inclusive and international approach with a particular focus on the Global South. At Adobe, Laura leads the team that researches Generative AI for Creative Cloud. Previous technologies that she has worked on have been acknowledged as Apple’s “App of the Day” and as a Webby People’s Choice Award winner. Laura has previously held research positions at Intel, Harvard University, and Princeton University, from which she graduated with honors in Neuroscience & Psychology. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(254)

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Fifteen years ago, Eric Ries handed a generation of founders a playbook. When Eli was in a Palo Alto-based startup accelerator in 2011, The Lean Startup felt like the only book anyone in that ecosyste...

22 Jul 0s

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

Ian Bogost: Game designer, Atlantic writer, and philosopher of the ordinary, on the small stuff that makes life delightful

A few years ago, Ian Bogost wrote what he thought was a throwaway Atlantic piece about how electric vehicles would finally kill the manual transmission. It went off like a bomb — and the reaction told...

15 Jul 47min

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Chris Entwisle and Mark Havens: authors of WAIL on the constraints that led to timeless designs for Prestige Records

Years ago, two friends in Philadelphia — both designers, both obsessed with jazz — kept noticing the same notation on the back of their favorite records: “recorded by Van Gelder in Hackensack.” So one...

1 Jul 24min

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

Niyati Gupta: Netflix Product Design Lead on what happens when a designer becomes a product manager, and why your influence might not be in your title

Niyati Gupta describes her career as one long experiment — deliberately putting herself in uncomfortable, ambiguous situations and treating every move as a personal learning loop. That instinct took h...

25 Jun 44min

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Mike Schnaidt: Fast Company Creative Director on typography, creative endurance, and designing for the long haul

Typography is often treated as a detail — the thing you finalize after the real design decisions are made. But for our next guest, it’s closer to the foundation everything else rests on. He’s spent tw...

17 Jun 23min

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

Bonus Episode: Dorrian Porter returns with the Vestaboard Note

There’s something magical about the Vestaboard: it’s a physical, split-flap display connected to the internet that displays missives and useful information with a charm that we love. The Vestaboard in...

11 Jun 39min

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

Tina Roth Eisenberg: Creative Mornings founder on building communities that run on trust

When Tina Roth Eisenberg moved to New York in 1999 as a new designer, she kept asking herself the same question: where are my people? Eighteen years ago, she answered it by starting Creative Mornings—...

10 Jun 37min

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford: Writer, developer & "fun Cassandra" on why everything is changing (but not how you think)

Paul Ford likes to call himself a “fun Cassandra” — someone who, like the priestess in Greek mythology, sees trouble coming, but unlike her tries to make the warning as entertaining as possible. He’s ...

3 Jun 26min

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