The Spectacular Rise and Fall of Fake Meat in America

The Spectacular Rise and Fall of Fake Meat in America

For the past 50 years, Americans have basically responded to the case against eating animals by eating more animals. The share of Americans who call themselves vegan or vegetarian hasn’t increased in the past 20 years. But a few years ago, I was certain that we were near peak meat, thanks to the rise of plant-based “meat” products—like Impossible Burgers and Beyond Meat sausages. In 2019 and 2020, I looked like a genius, as meat-substitute products surged. But then came the crash. Beyond Meat’s publicly traded stock is down more than 80 percent from its all-time high. Impossible Burger has announced layoffs of more than 20 percent of its staff. So what happened? Today’s guest is Deena Shanker, who wrote a blockbuster story for Bloomberg on this very topic. We talk about the spectacular rise and fall of fake meat—and what it tells us about food, taste, politics, and technology. Host: Derek Thompson Guest: Deena Shanker Producer: Devon Manze Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(362)

How the Media Failed Its COVID Test: The Truth Behind the Lab Leak and Masking Debates

How the Media Failed Its COVID Test: The Truth Behind the Lab Leak and Masking Debates

Today’s episode is a long one: It’s about the debate over media coverage of COVID. Three years after the fateful March of 2020, when it feels like the world shut down for COVID, we are revisiting two ...

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Why Are American Teens So Unhappy? How Do We Solve This Crisis?

Why Are American Teens So Unhappy? How Do We Solve This Crisis?

This is our second installment of happiness week on the Plain English podcast. On Tuesday, I spoke with the directors of the Harvard Study of Adult Development about what makes a good life, based on t...

3 Mar 202355min

Happiness in America, Part 1: The Secret to a 'Good Life,' According to an 80-Year Study

Happiness in America, Part 1: The Secret to a 'Good Life,' According to an 80-Year Study

Americans have never had more access to social technology. It’s easier to talk to friends and family members hundreds of miles away; easier to see their faces; and easier to find single people to date...

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The Science of How Music Hits Have Changed in the Last 60 Years

The Science of How Music Hits Have Changed in the Last 60 Years

How does technology shape art? Why has songwriting become more of a visual skill in the 21st century? Why are today's hit songs shorter than songs from any period since the Beatles? What happened to t...

24 Feb 202352min

Bing Chatbot Gone Wild and Why AI Could Be the Story of the Decade

Bing Chatbot Gone Wild and Why AI Could Be the Story of the Decade

Large language models like ChatGPT and Bing’s chatbot can tell stories. They can analyze the effects of agricultural AI on American and Chinese farms. They can pass medical licensing exams, summarize ...

21 Feb 202351min

UFOs and Aliens and Drones and Balloons: Understanding the U.S. Sky Wars

UFOs and Aliens and Drones and Balloons: Understanding the U.S. Sky Wars

Since a big white Chinese spy balloon floated across the ocean and into U.S. airspace, the United States has shot down four objects over North American skies. What are we looking at, and what are we s...

17 Feb 202350min

Why Everybody Is Wrong About a Recession and Housing’s Great Comeback

Why Everybody Is Wrong About a Recession and Housing’s Great Comeback

Last fall, three-quarters of voters told CNN that the U.S. was in a recession. A Bloomberg economic model said that the odds of a recession by the fall of 2023 were 100 percent. But we’re not in a rec...

14 Feb 202334min

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