The Spectacular Rise and Fall of Fake Meat in America

The Spectacular Rise and Fall of Fake Meat in America

For the past 50 years, Americans have basically responded to the case against eating animals by eating more animals. The share of Americans who call themselves vegan or vegetarian hasn’t increased in the past 20 years. But a few years ago, I was certain that we were near peak meat, thanks to the rise of plant-based “meat” products—like Impossible Burgers and Beyond Meat sausages. In 2019 and 2020, I looked like a genius, as meat-substitute products surged. But then came the crash. Beyond Meat’s publicly traded stock is down more than 80 percent from its all-time high. Impossible Burger has announced layoffs of more than 20 percent of its staff. So what happened? Today’s guest is Deena Shanker, who wrote a blockbuster story for Bloomberg on this very topic. We talk about the spectacular rise and fall of fake meat—and what it tells us about food, taste, politics, and technology. Host: Derek Thompson Guest: Deena Shanker Producer: Devon Manze Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(348)

The Demise of Late-Night TV Is an Omen for American Culture

The Demise of Late-Night TV Is an Omen for American Culture

Even before the cancellation of 'The Late Show With Stephen Colbert,' the business of comedy was changing rapidly. Twenty years ago, comedians aspired to be late-night hosts, or to star in movies, or ...

23 Jul 202547min

 If Trump’s Economic Ideas Are So Bad, Why Isn’t the U.S. Economy Doing Much Worse?

If Trump’s Economic Ideas Are So Bad, Why Isn’t the U.S. Economy Doing Much Worse?

Sign up for Derek's Substack here. Harvard economist Jason Furman returns to the show to answer two big, burning questions. First, if Trump's economic ideas are as bad as most economists say, why isn...

17 Jul 202552min

Fertility Needs a Scientific Revolution

Fertility Needs a Scientific Revolution

Couples are having kids much later in their lives. As young people spend more of their 20s and 30s getting established in their careers, and marriage is delayed, and home buying is delayed, the unstop...

16 Jul 202547min

The Mysterious Rise of Major Injuries in Professional Sports

The Mysterious Rise of Major Injuries in Professional Sports

Sign up for the Derek Thompson newsletter. In Game 7 of this year's NBA Finals, Indiana Pacers guard Tyrese Haliburton tore his Achilles in the first quarter while attempting to drive to the basket o...

9 Jul 202554min

How Abundance Won in California

How Abundance Won in California

The California housing crisis is a disaster and an emergency. Housing construction per capita has steadily fallen in the last few decades, while home prices, rent, and homeless rates have all soared. ...

3 Jul 202559min

What's Next for the Middle East: War, Peace, or Revolution?

What's Next for the Middle East: War, Peace, or Revolution?

Sign up for Derek Thompson's Substack here! Donald Trump rose to power in the Republican Party as a critic of the neoconservative tradition and was opposed to war in the Middle East. But after weeks ...

25 Jun 202547min

NYC Mayoral Candidate Zohran Mamdani on Abundance, Socialism, and How to Change a Mind

NYC Mayoral Candidate Zohran Mamdani on Abundance, Socialism, and How to Change a Mind

Before today’s show, a personal announcement. After almost 17 years at The Atlantic, I have just officially moved my writing full time to Substack, the newsletter platform. If you like this show, if y...

23 Jun 202541min

A Grand, Unified Theory of Why Americans Are So Unhealthy

A Grand, Unified Theory of Why Americans Are So Unhealthy

Americans are unusually overweight and chronically ill compared to similarly rich countries. This episode presents a grand, unified theory for why that's the case. Our food environment has become sign...

18 Jun 202538min

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