Ep 53 Metrics the Matter (with Matt Lerner)

Ep 53 Metrics the Matter (with Matt Lerner)

Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organisation.

Recorded online via Zoom at Business of Software Conference USA Online, September 2020.

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Episoder(158)

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Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

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Ep. 114 How to Hire an Agency (with Lucy Heskins)

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16 Mai 202337min

Ep 113: Mergers and Acquisitions (with Christopher Moore)

Ep 113: Mergers and Acquisitions (with Christopher Moore)

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16 Nov 202236min

Ep 112 Are You Recession Ready?

Ep 112 Are You Recession Ready?

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited hi...

11 Okt 202241min

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very li...

28 Jun 202225min

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins

14 Jun 202253min

Ep 109 Customer Centered Innovation (with Tony Ulwick)

Ep 109 Customer Centered Innovation (with Tony Ulwick)

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for...

7 Jun 202244min

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf i...

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