GovComms: The Future of Government Communication16 Sep 2019

EP#42: Communicating federal budgets and managing unexpected challenges, with Shannon Kenna

Shannon Kenna is an experienced communications professional, specialising in strategic communications for the public sector. She joined the Treasury in 2015 to manage a major government advertising campaign and has since managed the delivery of five federal budgets. As Division Head of Communications and Parliamentary, she manages a broad program of work, including oversight of a full suite of communication functions. These include media relations, social media, stakeholder engagement, corporate communications, speechwriting, graphic design, publications and web management. Shannon is also responsible for all ministerial and parliamentary business for Treasury. Since beginning her public sector career at the Department of Immigration in 1994, Shannon’s career has included diverse roles in communication and program management. Shannon has also worked in the private sector in Australia and the United Kingdom. Shannon holds a Bachelor of Communication (Public Relations) degree, majoring in Management, from the University of Canberra. Discussed in this episode: Using internal face-to-face discussions to approach key message building The Intergenerational Report, featuring Dr Karl Factoring risk into campaigns and handling unexpected setbacks How technology is impacting the demand for tailored content The duties, timelines and challenges of communicating a federal budget (five times) The efficacy of a whole-of-government communications approach

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Episoder(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manage...

17 Mai 202132min

EP#107: How to explain communications – with Merrin Fabre

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the cor...

3 Mai 202139min

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us f...

19 Apr 202129min

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

11 Apr 202147min

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

5 Apr 202145min

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Mar 202144min

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

10 Mar 202137min

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

28 Feb 202135min