EP#32: Improving outcome measurement in Government, with Mark Hocknell

EP#32: Improving outcome measurement in Government, with Mark Hocknell

Mark Hocknell has over 25 years of experience in corporate management, consulting and academia. He has completed his Masters degree in Business Administration at the Queensland University of Technology and has developed two business courses which he has now been teaching for 8 years. Beyond Mark’s experience teaching and consulting, he is also a member of the Industry Advisory Board Griffith University. Mark has an established skill-set relating to performance measurement processes and evidence-based leadership. In 2015, Mark was appointed the Australasian partner for PuMP, a performance measurement process employed globally by over 40 organisations. Mark consistently runs workshops and speaks publicly about the importance of evidence-based approaches to outcome measurement. He will be in several cities throughout May, hosting workshops on how communicators can better measure outcome-based approaches in Government. Discussed in this episode: The essential steps required for measuring an outcome Learning to define a vague concept or objective An introduction to the PuMP methodology Focusing on improvements over outcomes and setting measurable targets The 8 steps of PuMP Why what is observable is measurable The challenges of adopting any new methodology Where to learn more about PuMP and upcoming workshops

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Episoder(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

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EP#107: How to explain communications – with Merrin Fabre

EP#107: How to explain communications – with Merrin Fabre

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EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

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EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

11 Apr 202147min

EP#104: Agile Delivery – with Sonia Irwin

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

5 Apr 202145min

EP#103: Communicate from the COCKPIT – with Chris Huet

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Mar 202144min

EP#102: Communicating with Action – with Barbara Tversky

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

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EP#101: The rise of Generation Z – with Anya Dua

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

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