122 - Deep Dive: Pricing Creativity — with Blair Enns

122 - Deep Dive: Pricing Creativity — with Blair Enns

If you’ve followed us for a while, then you’ve probably heard the name Blair Enns a few times. Blair is a business consultant, speaker and author of the acclaimed book, The Win Without Pitching Manifesto. And if you were to ask Chris Do what one book you should read is, it would be that one. We’ve had Blair on the show before, but we wanted to share this deep dive livestream with you because it’s filled with invaluable information. The insights that Blair shares and the perspective he offers is unmatched. You can actually hear Chris’s giddiness during their conversation. They cover a lot of ground in this talk. Discussing things like specializing vs generalizing, how to measure the value you bring to the table, pricing the client not the job and, of course, value based pricing. But the best part is that these are universal business concepts. You’ll find them everywhere outside of the creative industry, but Blair does a fantastic job of contextualizing them for people like us—the creative professional. We suggest listening to the episode once, all the way through. Then on another day, listen to it again. But this time, take notes. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(437)

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

Building Blockbuster Brands (w/ Greg Logan) | Ep 372

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Block...

16 Aug 202552min

The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371

The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371

Register for AdobeMax using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind in...

14 Aug 202550min

How to Choose the Right Clients w/ Jodie Cook | Ep 370

How to Choose the Right Clients w/ Jodie Cook | Ep 370

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and e...

9 Aug 202541min

Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369

Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369

In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and ...

7 Aug 202531min

The 3 Stories You Must Tell to Build Your Brand | Ep 368

The 3 Stories You Must Tell to Build Your Brand | Ep 368

We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel? In this solo episode, Chris Do breaks down the YOU + POV framework for story...

2 Aug 202513min

Why Productivity Is Burning You Out w/ Klaus Kleinfeld | Ep 367

Why Productivity Is Burning You Out w/ Klaus Kleinfeld | Ep 367

In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy. From running global companies l...

31 Jul 202552min

Leadership Isn’t About Doing Everything | Ep 366

Leadership Isn’t About Doing Everything | Ep 366

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Ever feel like you'...

26 Jul 20254min

I Built a Business With No Degree, No Plan, and Cancer w/ Jennie Smythe | Ep 365

I Built a Business With No Degree, No Plan, and Cancer w/ Jennie Smythe | Ep 365

A college dropout, Jennie Smythe had no backup plan — but she had one moment of clarity: she wasn’t going to follow the path others expected. She was going to build her own. By her early 40s, while gr...

24 Jul 202546min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
finansredaksjonen
lederpodden
okonomiamatorene
rss-markedspuls-2