124 - Deep Dive: Pricing Creative Work — with Michael Janda

124 - Deep Dive: Pricing Creative Work — with Michael Janda

This deep dive episode comes from a livestream we held way back in 2019 on The Futur’s YouTube channel. Our guest, Michael Janda, is the author of the best-selling book Burn Your Portfolio. He’s also a seasoned ad agency executive who helps creative entrepreneurs make more money with less stress. In this episode, we aim our focus on pricing creative work. A topic that every creative professional has struggles with. Michael walks you through a step by step process on how to price your work and how to parse all the variables that come with it. Things like production cost, market value, and client budget, to name a few. If you ever find yourself lost in the bidding process or pulling numbers out of thin air, then get ready to get schooled. Because you’re about to get a crash course in pricing creative work. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(436)

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins...

29 Jan 1h 16min

How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination...

24 Jan 6min

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordi...

22 Jan 48min

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defense...

17 Jan 7min

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the ...

15 Jan 1h 29min

How to Market Your Services the Right Way w/ Chris Do | Ep 411

How to Market Your Services the Right Way w/ Chris Do | Ep 411

In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” ...

10 Jan 13min

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journ...

8 Jan 1h 11min

The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409

The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409

In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s ...

3 Jan 11min

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