128 - How to Become a Creative Director — with Adam Morgan

128 - How to Become a Creative Director — with Adam Morgan

What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it. What does a creative director do exactly? What skills do they need to do it? You might think that being a great creative director is all about honing your craft and having a creative vision for your work. In other words, it’s all about you and your creative decisions. But is that true? This episode comes from a livestream we held in early 2019. It’s all about answering the question: how do you become a creative director? And it comes from good authority. Our guest, Adam Morgan, is an Executive Creative Director at Adobe. Adam outlines nine steps to take on the path to becoming a creative director. And guess what? Eight of them have little to do with the quality of your work. We won’t spoil anything for you, but we agree with Adam. What makes you a great creative, won’t necessarily make you a great creative director. So instead of asking, “How do I become a creative director?” The more important question might be, “Is this the right path for me?” Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(446)

How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and ...

15 Jul 21min

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to f...

8 Jul 7min

How to Attract What You Want w/ Jodie Cook | Ep 440

How to Attract What You Want w/ Jodie Cook | Ep 440

What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practica...

1 Jul 15min

How to Close Clients as the Underdog w/ Chris Do | Ep 439

How to Close Clients as the Underdog w/ Chris Do | Ep 439

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...

24 Jun 16min

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick...

17 Jun 34min

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watchi...

10 Jun 27min

How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to foundi...

3 Jun 32min

Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather tha...

27 Mai 15min

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