The Futur with Chris Do23 Jun 2021

139 - How to start your own design agency — with Dan Mall

When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people. And most of the time, reality would meet your expectations. But not all of the time. Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close. Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that maximize both their skill and their personal experience. Our guest in this episode—Dan Mall—is the founder and sole employee of Superfriendly. Dan shares how and why he structured his agency the way he did and why having the right people in the room is how you win. You will also hear how Dan reverse engineered his entire career. From entry level designer to agency strategist and the double-edged sword of youthful arrogance. But the most compelling part of this conversation is how Dan and Chris discuss pricing. You’re probably familiar with the various pricing models. Like hourly, value-based, cost plus, etc. But have you ever thought about the ethics involved in each? Some may think value-based pricing is unethical. Others might argue that charging hourly is. Who’s right? And what’s the most important part of the equation? We’ll let you decide, but we suggest you listen to this episode first. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(437)

Leading the Client Journey w/ Mikon van Gastel | Ep 433

Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "...

13 Mai 19min

Build a Business You Love w/ Marie Forleo | Ep 432

In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dan...

6 Mai 36min

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cann...

29 Apr 18min

Why Process is Better Than AI w/ Scott Clum | Ep 430

Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, ...

25 Apr 31min

Personal Brand vs Reputation w/ Matt Essam | Ep 429

In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals ...

22 Apr 19min

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of j...

15 Apr 22min

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling,...

8 Apr 13min

Stop Doing Everything w/ Mo Ismail | Ep 426

Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" fram...

1 Apr 14min