140 - What is Human-Centered Design? — with Lauren Schwendimann

140 - What is Human-Centered Design? — with Lauren Schwendimann

Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home. So you open a ride sharing app, hail a car, and moments later you are on your way home. And the car is driving itself while you nap in the back seat. Strangely enough, if you live in the metro-Phoenix area, you can do that. All with the help of autonomous ride service, Waymo. Lauren Schwendimann is the interaction design lead for Waymo. Her and her team are responsible for designing all consumer touch points for the company. Both the app and the rider experience. If you thought designing a website was tough, imagine designing a driverless car experience. How do you quell that innate fear and skepticism of a robot driving you around? In this episode, we talk about human-centered design, the inherent challenges of new technology, and what skills you need to be a great UX designer. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

061 - Marketing vs. Branding — with Fabian Geyrhalter

061 - Marketing vs. Branding — with Fabian Geyrhalter

What is marketing? What is branding? Is one more important than the other? What's the difference and where are the overlaps? This conversation with sparked by a controversial post by Story Brand autho...

14 Sep 20191h 13min

060 - Contagious Selling — with Errol Gerson

060 - Contagious Selling — with Errol Gerson

The Entrepreneurial Spirit and How To Stand Out w/ ArtCenter legend Errol Gerson. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit...

12 Aug 20191h 36min

059 - Believe You Can — with Jonathan Courtney of AJ&Smart

059 - Believe You Can — with Jonathan Courtney of AJ&Smart

Co-Founder of AJ&Smart, a Digital Product Design agency and self described nerdy-looking Irish guy has a remarkable story to share about nearly calling it quits to finding his focus. How did he do it?...

10 Aug 20191h 36min

058 - A.I. and Creativity — with Jamie Myrold

058 - A.I. and Creativity — with Jamie Myrold

As Vice President of Adobe Design, Jamie Myrold has led large-scale design efforts at Adobe for more than ten years, leading the company’s development of the next generation of design tools. Her exper...

21 Jun 201944min

057 - Taking the Big Risks — with Joey Cofone

057 - Taking the Big Risks — with Joey Cofone

This episode of The Futur was sponsored by the all-new Chase Ink Business Unlimited Credit Card. Joey Cofone is the CEO and Co-Founder of Baron Fig, a company that has succeeded by perfecting a simple...

3 Des 20181h 9min

056 - Staying Productive in Silicon Valley — with Elay Cohen

056 - Staying Productive in Silicon Valley — with Elay Cohen

This episode of The Futur was sponsored by the all-new Chase Ink Business Unlimited Credit Card. When Elay Cohen moved to Silicon Valley from his hometown of Toronto, he had dreams of starting his own...

15 Nov 20181h 6min

055 - Business Problems in the VFX Industry —  Ryan Summers

055 - Business Problems in the VFX Industry — Ryan Summers

Originally planned to be a chemical engineer until I was hit by the double-punch combo of Jurassic Park and Toy Story - and then it was animation from there on. I've worked as an character animator on...

11 Nov 20181h 11min

054 - The Struggle of Being — with Lilian Darmono (Pt. 2)

054 - The Struggle of Being — with Lilian Darmono (Pt. 2)

Lilian Darmono is a Creative and Art Director specialising in character-driven animated and illustrative pieces. Her expertise is helping clients communicate their brand message, through a diverse ran...

9 Sep 20181h 1min

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