185 - You don’t need to be an expert — with Graham Cochrane

185 - You don’t need to be an expert — with Graham Cochrane

Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses. You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.” But you would be wrong. In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their first baby. Not a great place to be. After struggling to find work and being unable to make enough through freelance work, Graham saw an opportunity, and a side project was born. Graham had unintentionally founded The Recording Revolution, the world’s largest online audio recording and music production resource. Years later, that little side project evolved into a seven-figure business with over twenty-thousand customers. The magic formula? Serve others. In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach. Graham was also generous enough to share the nuts and bolts of his business model and its financials. His first year in business, he earned $5,000, but by the end of his second, he was at $65,000, all from selling courses based on his experience. Sponsored by BetterHelp - https://betterhelp.com/futur Athletic Greens - https://athleticgreens.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

269 - Building Communities, Part 1

269 - Building Communities, Part 1

Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thou...

29 Nov 20231h 6min

268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer...

22 Nov 202355min

267 - Convert Content To Customers, Part 1

267 - Convert Content To Customers, Part 1

Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year...

15 Nov 202349min

266 - Creating An Authentic Personal Brand — with Ryan Alford

266 - Creating An Authentic Personal Brand — with Ryan Alford

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no...

8 Nov 20231h 1min

265 - The New Innovators — with Mauro Porcini

265 - The New Innovators — with Mauro Porcini

“Innovation is an act of love.” So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to th...

1 Nov 20231h 11min

264 - Accelerating Creativity — with Kevin Lau

264 - Accelerating Creativity — with Kevin Lau

It’s not unusual for people to be a little on edge about AI, both where it is now, and where it could be in the near future. As a creative, will you even have a job in five or ten years? If AI can cre...

25 Okt 202356min

263 - Imposter Syndrome — with Jule Kim

263 - Imposter Syndrome — with Jule Kim

It’s so common, especially amongst creatives, and manifests in so many different ways. Imposter Syndrome. That overly critical inner voice. That self doubt about your accomplishments, or your intellig...

18 Okt 20231h 26min

262 - Telling A Great Story — with Karen Eber

262 - Telling A Great Story — with Karen Eber

Most of us have seen a TED talk, or attended a conference where someone was giving a keynote presentation. Many of us have probably thought they might like to do that at some point. The reason people ...

11 Okt 20231h 22min

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