200 - Making sense of data — with Neil Hoyne

200 - Making sense of data — with Neil Hoyne

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G. Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology. In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it. It’s easy to get caught up in data analytics, which is why we like Neil’s advice: you don’t have to be the best; you simply need to be better than the alternatives. If you are confused by your customer data, this episode will help dispel some of that analytical haze. Sponsored by Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(447)

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How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443

Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behi...

22 Jul 0s

How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and ...

15 Jul 21min

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to f...

8 Jul 7min

How to Attract What You Want w/ Jodie Cook | Ep 440

How to Attract What You Want w/ Jodie Cook | Ep 440

What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practica...

1 Jul 15min

How to Close Clients as the Underdog w/ Chris Do | Ep 439

How to Close Clients as the Underdog w/ Chris Do | Ep 439

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...

24 Jun 16min

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick...

17 Jun 34min

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watchi...

10 Jun 27min

How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to foundi...

3 Jun 32min

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