207 - Your vibe attracts your tribe — with Anneli Hansson

207 - Your vibe attracts your tribe — with Anneli Hansson

The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not? In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans. If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen. Sponsored by: Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(438)

230 - Knowing when to quit (Part 1)

230 - Knowing when to quit (Part 1)

Acclaimed NFL coach Vince Lombardi once said, "Winners never quit and quitters never win." It's a motivating and catchy sentiment, but famed marketer Seth Godin begs to differ. In his book, The Dip, h...

1 Mar 20231h 1min

229 - Don’t trade time for money — with Paco de Leon

229 - Don’t trade time for money — with Paco de Leon

Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for cr...

22 Feb 20231h 1min

228 - Boredom is the key to creativity (Part 2)

228 - Boredom is the key to creativity (Part 2)

In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream...

15 Feb 202349min

227 - Boredom is the key to creativity (Part 1)

227 - Boredom is the key to creativity (Part 1)

There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”. In this two-part e...

8 Feb 202359min

226 - How affiliate marketing works — with Jacob Cass

226 - How affiliate marketing works — with Jacob Cass

Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful onli...

1 Feb 20231h 6min

225 - Energy is everything — with Simon Ong

225 - Energy is everything — with Simon Ong

Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management. In this podc...

25 Jan 20231h 27min

224 - Feelings are unreliable (Part 2) — with Chris Do

224 - Feelings are unreliable (Part 2) — with Chris Do

In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importa...

18 Jan 202346min

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both. In part one, Chris shar...

11 Jan 202358min

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