222 - The art of PR — with Lucy Werner

222 - The art of PR — with Lucy Werner

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

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Personal Branding: Why Perception Matters - With Chris Do | Ep 356

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I d...

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Fear & Clients Almost Killed His Billion-Dollar Designs - With Robert Brunner | Ep 355

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I s...

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How Long Should It Take to Close a Client? - With Chris Do | Ep 354

How Long Should It Take to Close a Client? - With Chris Do | Ep 354

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Closing a client isn...

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The LinkedIn Strategy You’re Missing - With Matt Lakajev | Ep 353

The LinkedIn Strategy You’re Missing - With Matt Lakajev | Ep 353

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I s...

7 Jun 20251h

How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352

How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I s...

5 Jun 20251h 6min

How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351

How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351

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Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350

Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350

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How Helping Strangers Became a 7-Figure Business - With Simon Squibb (Part 2) | Episode 349

How Helping Strangers Became a 7-Figure Business - With Simon Squibb (Part 2) | Episode 349

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