222 - The art of PR — with Lucy Werner

222 - The art of PR — with Lucy Werner

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

245 - 5 Core Business Principles, Part 1

245 - 5 Core Business Principles, Part 1

For much of human history, mankind didn’t have very much in the way of resources. If there was food to eat, we ate it, and we would eat as much as we could, because we didn’t know when our next meal w...

14 Jun 20231h 22min

244 - Getting Your First Clients

244 - Getting Your First Clients

Whether you’re just starting out in a creative business, or pivoting to a new specialty, finding those first clients is one of the biggest hills you have to climb. So how do you build up your skills a...

7 Jun 20231h

243 - It's Only Money

243 - It's Only Money

Money. How does that word make you feel? Some people hear it and think opportunity, success, maybe even happiness. Others have a much more complicated reaction. Chris has fielded a lot of questions a...

31 Mai 202346min

242 - Pick A Side — with Sean Cannell

242 - Pick A Side — with Sean Cannell

We’re back with our second episode with YouTube pro and entrepreneur Sean Cannell. Sean is the driving force behind ThinkMedia, a company focused on YouTube strategy and growth. He is also an internat...

24 Mai 202349min

241 - Creating Impactful Content — with Sean Cannell

241 - Creating Impactful Content — with Sean Cannell

Sean Cannell returns to the podcast to talk to Chris about why YouTube is the most undervalued social media platform, and how to take advantage of its amazing features. Sean is a successful YouTuber, ...

17 Mai 202359min

240 - Finding Your Voice — with James Victore

240 - Finding Your Voice — with James Victore

James Victore is a designer and fine artist, who’s work is part of the collection of the Museum of Modern Art. His stunning, expressive typography has helped to define his work, and is born out of the...

10 Mai 20231h 15min

239 - Productize design — with Brett Williams

239 - Productize design — with Brett Williams

Brett Williams is a designer and entrepreneur who runs DesignJoy, a design subscription service. He is essentially a one-man design agency that operates at scale and earns upwards of $1 million in ann...

3 Mai 20231h 4min

238 - Discover your gift — with Michael Ventura

238 - Discover your gift — with Michael Ventura

Michael Ventura is the founder of Sub Rosa, a strategy and design firm that works with some of the world’s largest brands, organizations, and startups. He is also a board member and advisor to several...

26 Apr 20231h 6min

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