222 - The art of PR — with Lucy Werner

222 - The art of PR — with Lucy Werner

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

185 - You don’t need to be an expert — with Graham Cochrane

185 - You don’t need to be an expert — with Graham Cochrane

Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses. You might be thinking, “Great. Another online business guru telling m...

20 Apr 20221h 17min

184 - Taking Risks — with Jason Fried

184 - Taking Risks — with Jason Fried

Jason Fried is the founder and CEO of Basecamp. Once a web design firm (and operating under the name 37Signals), Basecamp unintentionally pivoted into building software with their namesake product. Th...

13 Apr 20221h 20min

183 - What makes something valuable? — with Ron Baker

183 - What makes something valuable? — with Ron Baker

Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing. Throughout history, val...

6 Apr 20221h 19min

182 - Learning Together — with Wes Kao

182 - Learning Together — with Wes Kao

Wes Kao is co-founder of Maven, a platform that helps creators build cohort-based courses. Before that, she co-founded the altMBA with acclaimed author and marketer Seth Godin. If you’re not yet famil...

30 Mar 20221h 7min

180 - Forget The Algorithm — with Jake Fellman

180 - Forget The Algorithm — with Jake Fellman

Jake Fellman is a self-taught 3D artist who spends his time making original, animated content for YouTube and TikTok. As of this episode, Jake has 10.9M YouTube subscribers and 11.7M TikTok followers—...

16 Mar 20221h 3min

179 - The Science Of Sleep — with Nicoline Douwes

179 - The Science Of Sleep — with Nicoline Douwes

Nicoline Douwes is a Dutch dream expert and sleep activist. Her mission? Show everyone how to wake up with new ideas and fresh insights. While our bodies sleep, our minds continue to work. Processing ...

9 Mar 20221h 42min

178 - Just Do The Work (Pt. 3 of 3) — with Chris Do

178 - Just Do The Work (Pt. 3 of 3) — with Chris Do

In final episode of our three-part passion versus profit series, Chris and Rodrigo agree to never have this conversation again. In exchange, Rodrigo makes a public commitment to remain focused on his ...

2 Mar 20221h 7min

177 - Design Your Life (Pt. 2 of 3) — with Chris Do

177 - Design Your Life (Pt. 2 of 3) — with Chris Do

In part two of our three-part passion versus profit conversation, Chris, Rodrigo, Mo and Niddy pick up where they left off: to succeed you need a clear goal and to remain focused on it. The benefits o...

23 Feb 202250min

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