222 - The art of PR — with Lucy Werner

222 - The art of PR — with Lucy Werner

Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody." This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself). Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine. If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

137 - When to fire your clients — with Ben Burns

137 - When to fire your clients — with Ben Burns

Mr. Ben Burns is The Futur’s Chief Financial Officer. You might recognize him as the bearded fellow on our YouTube channel. Though officially our CFO, Ben dons several more hats day-to-day. Self-taugh...

9 Jun 20211h 20min

136 - What to do when you’re stuck in your career — with Andrea Stern

136 - What to do when you’re stuck in your career — with Andrea Stern

This conversation comes from a live Clubhouse discussion. In the event you don’t know what Clubhouse is, it’s an invite-only social media app that fosters group discussion through live audio. In this ...

2 Jun 20211h 45min

135 - How to make it in the dice business — with Karen Wang (Part 2)

135 - How to make it in the dice business — with Karen Wang (Part 2)

This is part 2 of our conversation with struggling artist turned dice-making millionaire, Karen Wang. If you missed part 1, go back an episode and listen to that first. In part 2, Karen shares her exp...

26 Mai 202159min

134 - Dungeons & Dragons & Dice — with Karen Wang (Part 1)

134 - Dungeons & Dragons & Dice — with Karen Wang (Part 1)

When you hear that someone is an “overnight success”, rarely did it happen overnight. But our guest in this episode is kind of the exception. Kind of. Karen Wang is the founder of Dispel Dice. A luxur...

19 Mai 202155min

133 - Brand Strategy and Advertising — with Tim Maleeny

133 - Brand Strategy and Advertising — with Tim Maleeny

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing t...

12 Mai 20211h 28min

132 - When your plan fails — with Pat Flynn

132 - When your plan fails — with Pat Flynn

“Everyone has a plan 'till they get punched in the mouth.” We love that quote from Mike Tyson. It encapsulates life so well. You can do everything right—even go above and beyond—and still be a fantast...

5 Mai 20211h 1min

131 - Why do you believe what you believe? — After Hours at The Futur

131 - Why do you believe what you believe? — After Hours at The Futur

Why do you believe what you believe? How much of it was hardwired and how much of it did you inherit from other people? Like, for instance, your parents. This episode comes from a unique event that we...

28 Apr 20211h 40min

130 - How to Price Your Work — with Tom Hirst

130 - How to Price Your Work — with Tom Hirst

When it comes to talking about money, a lot of creative folk tend to get uncomfortable. Many of us believe that the work should speak for itself. And that the cost of something correlates with how lon...

21 Apr 202158min

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