246 - 5 Core Business Principles, Part 2

246 - 5 Core Business Principles, Part 2

In the second part of Chris’s discussion with Mo Ismail on the 5 Core Business Principles, he’ll be talking about The Irresistible Offer, and how to create it. It’s natural to feel like “the work should sell itself”, but competition has risen to a level where you have to start creating a product, or service, that is SO attractive to a potential customer or client, that they want to buy from YOU. So how do you do create The Irresistible Offer? Two ways - Either lower the price, or create more value. Since we all know that none of us wants to lower our price, and doing so comes with its own perils, Chris and Mo are going to spend their time talking about how to raise the value of what you do, so the client will utter those magic words - “Take my money!” Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

Leading the Client Journey w/ Mikon van Gastel | Ep 433

Leading the Client Journey w/ Mikon van Gastel | Ep 433

Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "...

13 Mai 19min

Build a Business You Love w/ Marie Forleo | Ep 432

Build a Business You Love w/ Marie Forleo | Ep 432

In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dan...

6 Mai 36min

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cann...

29 Apr 18min

Why Process is Better Than AI w/ Scott Clum | Ep 430

Why Process is Better Than AI w/ Scott Clum | Ep 430

Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, ...

25 Apr 31min

Personal Brand vs Reputation w/ Matt Essam | Ep 429

Personal Brand vs Reputation w/ Matt Essam | Ep 429

In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals ...

22 Apr 19min

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of j...

15 Apr 22min

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling,...

8 Apr 13min

Stop Doing Everything w/ Mo Ismail | Ep 426

Stop Doing Everything w/ Mo Ismail | Ep 426

Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" fram...

1 Apr 14min

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