252 - Tactical Analytics— with Amanda Webb

252 - Tactical Analytics— with Amanda Webb

A website is an amazing sales tool. It can tell people who you are, what you do, and act as a sort of virtual handshake to begin a relationship between you and a potential customer. Often times, a website might be someone’s first point of contact with you or your business. So how do you optimize it to boost its ability to convert potential clients? There’s a lot of data that you can pull from a website, but are you using it effectively? Amanda Webb is a Digital Marketing and ROI consultant and trainer, who has mastered the ins and outs of analytics and data, and now uses her knowledge and resources to help others better understand and better utilize the information their site gives them. In this episode, she’ll be talking to Chris about data and how it can be used to improve your business, what kind of steps you can take to improve your website conversion rates, and why a well executed “About” page is so important. You don’t want to just grow your email list, you want to get the right people on it, and Amanda will discuss why analytics tools can provide invaluable insights into the potential of your digital marketing endeavors. So tune in, and let Amanda explain why, in her own words - “Once you start measuring something, you can become obsessed by it”. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

021 - Living in the Dogma of your Parents — with Stewart Schuster

021 - Living in the Dogma of your Parents — with Stewart Schuster

Stewart Schuster and Chris continue the conversation around if not allowing to be creative is an exclusively Asian American experience. Is The Immigrant Mentality Towards the Arts a broader issue? L...

12 Apr 201717min

020 - The Pursuit of a Creative Life — with Jennet Liaw

020 - The Pursuit of a Creative Life — with Jennet Liaw

Jennet Liaw is more than just a designer. She's a role model to many especially Asian American women who dream of following their dreams versus doing the responsible thing. On this show, she shares fe...

10 Apr 201734min

019 - Going Your Own Way — with Trung Bao

019 - Going Your Own Way — with Trung Bao

Not being afraid to do what you love. Vietnamese American Trung Bao talks about how he learned to just go for it and where it led him. Learn more about your ad choices. Visit podcastchoices.com/adch...

22 Feb 201729min

018 - Death is Life's Greatest Gift — with Alex Preston

018 - Death is Life's Greatest Gift — with Alex Preston

Waking up everyday knowing you will die— This is how Alex Preston gained the courage to create his highly successful video game - Hyper Light Drifter. The Secret to living true to your self is knowing...

12 Jan 201738min

017 - Redefining Entrepreneurship — with Youmna Chamcham

017 - Redefining Entrepreneurship — with Youmna Chamcham

Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Des 201635min

016 - Where Do You Draw Confidence From? — Jose Caballer

016 - Where Do You Draw Confidence From? — Jose Caballer

Are people born confident or is it a skill you can develop? Find something that you are really good at and use that as your anchor. Learn more about your ad choices. Visit podcastchoices.com/adchoic...

24 Nov 201625min

015 - Staff, Freelance or Entrepreneur? — with Matthew Encina

015 - Staff, Freelance or Entrepreneur? — with Matthew Encina

Pros and cons of being a freelancer vs having a staff position. Blind Creative Director Mathew Encina shares his experience in the field. Learn more about your ad choices. Visit podcastchoices.com/a...

18 Nov 201656min

014 - The Art of Communication — with Chris Do

014 - The Art of Communication — with Chris Do

On this episode of the Futur, Chris shares a technique about how to talk about anything, being transparent, and taking the friction out of difficult topics.   Learn more about your ad choices. Visit...

9 Nov 201656min

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