254 - Storytelling Is A Superpower — with Michael Margolis

254 - Storytelling Is A Superpower — with Michael Margolis

Michael Margolis believes that narrative storytelling is the #1 superpower of humanity, and that the three most important, fundamental skills for the future all come from the exercise of storytelling. As the CEO of Storied, a strategic messaging and leadership firm, Michael and his team help leaders and teams stand out through story. But why is story so important? and what makes a great story when it comes to a product or a business? In this episode, Chris and Michael are going to talk about the difference between story and narrative, why disruption should be backed up with data, and why character beats out credentials every time. Beyond just their regular conversation, though, Michael will take Chris through a mock workshop, using Storied’s three step narrative framework. Chris will talk about the Futur’s new project, Brand Lab, and Michael will challenge him to explore different aspects of Brand Lab’s story, so that they can work to find and improve its story. This is a dense and informative conversation, and should give you some things to think about when it comes to developing and refining your own story. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(456)

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The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452

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Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451

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16 Sep 30min

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Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450

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9 Sep 25min

Know When to Quit w/ John Lee | Ep 449

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2 Sep 27min

Scaling A Solo Creative Business w/ Matt Essam | Ep 448

Scaling A Solo Creative Business w/ Matt Essam | Ep 448

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26 Aug 44min

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Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they lear...

19 Aug 34min

Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446

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Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million follo...

12 Aug 42min

The Psychology of Personal Style w/ Kimberly Parry | Ep 445

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5 Aug 38min

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