268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

160 - You Are Here (For Now) — with Adam JK

160 - You Are Here (For Now) — with Adam JK

Adam J. Kurtz (aka Adam JK) is a designer, artist, and speaker whose illustrative work is rooted in honesty, humor and a little darkness. In this episode, we welcome Adam back to the show to talk abou...

27 Okt 20211h 15min

159 - Done is Better Than Perfect — with Martha, Jule, and Lola

159 - Done is Better Than Perfect — with Martha, Jule, and Lola

This episode comes from a discussion held on Clubhouse. The topic: perfectionism. Where it comes from and why it hinders your growth. Better said (and by Winston Churchhill), “Perfection is the enemy ...

20 Okt 20211h 26min

158 - The Difference Between Art and Design — with Loyola Marymount University

158 - The Difference Between Art and Design — with Loyola Marymount University

This episode comes from a livestream we hosted via YouTube in early 2020. In it, Chris fields questions from a group of design majors visiting from Loyola Marymount University. The Q&A covers topics l...

13 Okt 20211h 37min

157 - What is experience design? — with David Schwarz

157 - What is experience design? — with David Schwarz

David Schwarz is an award-winning creative leader and one of the founding partners of acclaimed experience design agency, Hush. He’s spent his career designing brand experiences that integrate content...

6 Okt 20211h 7min

156 - You are one decision away — with Kyle Quilausing

156 - You are one decision away — with Kyle Quilausing

Once in a while we come across a story that we believe is worth sharing, even though it might not fit within the topics we generally talk about. Kyle Quilausing’s story is one of those. He’s gone from...

29 Sep 20211h 15min

155 - How to run your own YouTube channel — with Charli Marie

155 - How to run your own YouTube channel — with Charli Marie

What does it take to run your own YouTube channel? According to Charli Marie, putting in the work is a good place to start. We know that’s not the advice you wanted to hear. But that’s the practical t...

22 Sep 20211h 11min

154 - Round 5: Success leaves clues — with Mo Ismail

154 - Round 5: Success leaves clues — with Mo Ismail

In the final round, Mo and Chris discuss what success means and how you can reverse engineer someone else’s. If you’re thinking, “but how do I effectively do that?” then you are asking the wrong quest...

17 Sep 202118min

153 - Round 4: Change the plan, not the goal — with Mo Ismail

153 - Round 4: Change the plan, not the goal — with Mo Ismail

In round 4, Mo and Chris discuss goals and expectations. When it comes to setting goals, you should be uncompromising in them, but flexible in how you achieve them. If the plan is not working, change ...

16 Sep 202113min

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