The Futur with Chris Do10 Apr 2024

286 - Turning Employees into Your Most Valuable Creators - With Robert Katai

In this episode, host Chris Do sits down with Robert Katai, founder of the B2B Creator Newsletter, as he discusses a transformative strategy for brands aiming to achieve significant growth without solely relying on paid advertising or traditional marketing channels. He emphasizes the shift from conventional approaches to investing in in-house creators. In-house creators, who could be any employee passionate about the brand, are positioned as better alternatives to outside influencers for building authentic connections with audiences. Robert highlights the power of personal branding and genuine content creation as a means to foster trust and engagement with the brand. The discussion covers the increasing costs of customer acquisition, the saturation of AI in marketing channels, and the decreasing efficacy of brand-only social media accounts. Through examples like Apollo.io and SparkToro, Robert illustrates how companies can leverage their employees to authentically engage with their community, resulting in increased brand loyalty, lower marketing costs, and organic growth. The solution proposed encompasses nurturing in-house talent to generate content that resonates with the audience, establishing a human-to-human connection. Robert's insights are framed within his extensive experience in marketing, reflecting a forward-thinking approach to overcoming current marketing challenges. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

045 - The Knowledgeable Outsider — with RevThink

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044 - The Cinematography Database — with Matthew Workman

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043 - Facing Your Fears with Logo Geek — with Ian Paget

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14 Nov 20171h 30min

042 - How to Get Work on Behance — with Melinda Livsey

Is it true you can actually get work using Behance? How are people using Behance to get work? Do portfolio sites like Behance work? Is Behance better than Dribble for getting work? What do you need to...

30 Aug 201733min

041 - First Client Meeting Sales Call — with Melinda Livsey

How to talk to a potential client during the first sales call or new business inquiry. How can you improve your client on-boarding process? What do you do when a client calls and asks "How Much?". How...

30 Aug 201759min

040 - Feeling Overwhelmed, Information Overload — with Melinda Livsey

Many people feel overwhelmed with consuming content and don't know what to do with it. How do you prioritize what to read, what to save for later, and what to do right now? Design therapy with Chris D...

30 Aug 201739min

039 - How to Grow Your Business — with Melinda Livsey

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30 Aug 201748min

038 - How to Charge More for a Logo — with Melinda Livsey

Is it possible to charge more for a logo? How is it possible that some designers can charge tens of thousands of dollars more for essentially the same work? Chris and Melinda talk about the details of...

29 Aug 201751min