292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(436)

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intu...

18 Mar 15min

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture...

11 Mar 18min

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help ...

4 Mar 11min

How to Build a Standout Brand w/ Mo Ismail | Ep 421

How to Build a Standout Brand w/ Mo Ismail | Ep 421

In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to...

25 Feb 42min

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinctio...

18 Feb 55min

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required t...

11 Feb 59min

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing...

4 Feb 1h 10min

Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creat...

31 Jan 13min

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