Inside the Self-Storage Market with Broker Expert Mason Gates

Inside the Self-Storage Market with Broker Expert Mason Gates

🏘️ Meet Mason Gates: Midwest's Self-Storage Specialist 🏘️

Dive into the world of self-storage brokerage with Mason Gates, a focused broker with a deep understanding of the Midwest market, especially in Nebraska. In this episode, Mason shares his journey in the industry, shedding light on the crucial roles of relationship building and market expertise.

🌟 From Internship to Industry Success 🌟

Mason reveals his unique career trajectory, tracing his path from an early internship during his studies at Arizona State University to his current role as a proficient broker specializing in self-storage. He underscores the significance of being accessible and delivering value to clients as cornerstones of his professional ethos.

📊 A Day in the Life of a Self-Storage Broker 📊

Get a glimpse into Mason's daily activities, which range from engaging in calls with clients, conducting broker opinions of values (BOVs), to providing in-depth pricing analyses and crafting rent guides that offer valuable market insights. Mason stresses the importance of being a reliable and knowledgeable resource for storage owners.

📈 Navigating Current Market Trends in Self-Storage 📈

Mason discusses the latest market trends, observing a growing preference for properties with operational upside as opposed to fully stabilized deals. He extends an invitation to those interested in buying, selling, or acquiring market insights in various states, reiterating his commitment to being an accessible and valuable resource.

🚀 To learn more about self-storage investment strategies and gain deeper industry knowledge, visit www.3milestorage.com today! 📘🚀

Episoder(348)

The Security Mistake That Makes Tenants Leave | 3 Minutes with 3 Mile

The Security Mistake That Makes Tenants Leave | 3 Minutes with 3 Mile

Truth: If tenants don't feel their belongings are safe, they won't just move out—they'll tell others to avoid your facility. Most self storage owners focus on occupancy and pricing. But if your proper...

11 Apr 20253min

Why Tenants Aren't Choosing Your Storage Facility | 3 Minutes with 3 Mile

Why Tenants Aren't Choosing Your Storage Facility | 3 Minutes with 3 Mile

Truth: Customers don't choose the cheapest storage facility—they choose the most convenient one. Most self storage owners think price is the biggest factor in renting a unit. But the real deal-breaker...

9 Apr 20253min

The Hidden Risk of Not Raising Your Rates | 3 Minutes with 3 Mile

The Hidden Risk of Not Raising Your Rates | 3 Minutes with 3 Mile

Truth: Keeping your storage rates the same for too long isn't helping tenant retention—it's quietly killing your profits. Many self storage owners avoid raising rates because they're afraid of losing ...

7 Apr 20253min

Why Your Competitor Ranks Higher on Google | 3 Minutes with 3 Mile

Why Your Competitor Ranks Higher on Google | 3 Minutes with 3 Mile

Truth: If your Google Business Profile isn't updated and optimized, you're invisible to potential renters. Most self storage owners think having a website is enough. But when customers search "storage...

4 Apr 20253min

The Fastest Way to Lose a Storage Customer | 3 Minutes with 3 Mile

The Fastest Way to Lose a Storage Customer | 3 Minutes with 3 Mile

Truth: Tenants don't leave because of price—they leave because they feel ignored. Most self storage owners assume move-outs happen after rate increases. But the reality is, tenants are willing to pay ...

2 Apr 20252min

The Self Storage Marketing Mistake That's Costing You Rentals | 3 Minutes with 3 Mile

The Self Storage Marketing Mistake That's Costing You Rentals | 3 Minutes with 3 Mile

If your marketing is focused on "brand awareness" instead of generating leads, you're wasting money. Most self storage owners think marketing means getting their name out there—running ads, sponsoring...

28 Mar 20253min

The Secret to Charging More Without Losing Tenants | 3 Minutes with 3 Mile

The Secret to Charging More Without Losing Tenants | 3 Minutes with 3 Mile

Self storage owners—customers will pay higher rates if they believe they're getting more value. Most owners hesitate to raise rates because they're afraid of losing tenants. But here's the truth: Peo...

26 Mar 20253min

The Hidden Cost of Empty Units in Your Self Storage Facility | 3 Minutes with 3 Mile

The Hidden Cost of Empty Units in Your Self Storage Facility | 3 Minutes with 3 Mile

The most expensive thing at your self storage facility isn't your property, payroll, or marketing—it's your empty units. Every vacant unit is lost recurring revenue, yet many storage owners don't real...

24 Mar 20254min

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